Tail

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+4.8%

Conversion, latest week

0.8%

Market size, estimated

$202Ka year

Peak month

October1.6× the quietest month

Top search term

tail400K searches a year

Listings sell for $14.05 on average, from $0.01 to $37.48. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $14.05 that is $4K to $7K a year per listing.

Average price

$14.05under the $15 to $100 sweet spot

Price range

$0.01–$37.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

2.3%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #18,371 within Keyrings, Keychains & Charms. It carries 603 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

90%

Out of stock, average day

2.9%

Average rank

#18,371in Keyrings, Keychains & Charms

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

603per listing

Listings tracked

67

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months