Tactical Watches for Men

Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $633K a year.

Searches, last 12 months

506K

Growth, 90 days vs prior 90

+7.7%

Conversion, latest week

0.6%

Market size, estimated

$633Ka year

Peak month

July1.6× the quietest month

Top search term

suunto154K searches a year

Listings sell for $198.34 on average, from $17.54 to $582.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $198.34 that is $50K to $99K a year per listing.

Average price

$198.34above the $15 to $100 sweet spot

Price range

$17.54–$582.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$50K–$99K

Returns

4.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #378 within Watches. It carries 5,999 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#378in Watches

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

5,999per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months