Tactical Jacket

Shoppers searched for this 860K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

860K

Growth, 90 days vs prior 90

-51.3%

Conversion, latest week

0.1%

Market size, estimated

$38Ka year

Peak month

December4.1× the quietest month

Top search term

m65 field jacket men158K searches a year

Listings sell for $73.20 on average, from $23.72 to $208.21. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $73.20 that is $0 to $7K a year per listing.

Average price

$73.20inside the $15 to $100 sweet spot

Price range

$23.72–$208.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

11.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,424 within Shops. It carries 3,616 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

99%

Out of stock, average day

10.3%

Average rank

#1,424in Shops

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

3,616per listing

Listings tracked

93

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

48 months