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Tactical Hoodie

Fail

Shoppers spend an estimated $0 a year here, so Tactical Hoodie is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$0/yr554K searches / yr
90-day growth
-48.2%search demand this quarter
Competition
25%top-5 click share · 29 brands · 94 sellers

Flapen Score

Tactical Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tactical Hoodie is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tactical Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Tactical Hoodie 554K times last year and spent an estimated $0. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 554K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
554K
Growth, 90 days vs prior 90
-48.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November6.6× the quietest month
Top search term
bearskin waterproof tactical jacket112K searches a year

02 · Price

A sale here is worth $62.87.

Listings sell for $62.87 on average, from $12.53 to $224.78. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $62.87 that is $0 to $6K a year per listing.

Average price
$62.87inside the $15 to $100 sweet spot
Price range
$12.53–$224.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #997 within Jackets & Coats. It carries 3,972 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
9.9%
Average rank
#997in Jackets & Coats
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
3,972per listing
Listings tracked
103

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Tactical Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

94

Top-5 brand share

78%

Top 20: 97%

Top-5 click share

25%

Top 20: 54%

Open market

19%

  • Brand 154%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Tactical Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Tactical Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bearskin waterproof tactical jacket112K/yr
  • tactical hoodie109K/yr
  • tactical hoodies for men82K/yr
  • baerskin waterproof tactical jacket94K/yr
  • tactical rain jacket14K/yr
  • 5.11 jacket20K/yr
  • black tactical jacket15K/yr
  • tactical rain jacket men11K/yr
  • tactical fleece16K/yr
  • mens tactical hoodie27K/yr

Reviews and returns

What reviews say buyers love and hate about Tactical Hoodie

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Its too small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Tactical Hoodie questions

Answered from the same tracked data.