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Sword Earrings

Fail

Shoppers spend an estimated $56K a year here, so Sword Earrings is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$56K/yr230K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
60%top-5 click share · 14 brands · 16 sellers

Flapen Score

Sword Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sword Earrings is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sword Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Sword Earrings 230K times last year and spent an estimated $56K. The top 5 brands take 75% of clicks. Demand peaks in Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
1.8%
Market size, estimated
$56Ka year
Peak month
October1.4× the quietest month
Top search term
sword earrings112K searches a year

02 · Price

A sale here is worth $13.56.

Listings sell for $13.56 on average, from $6.93 to $29.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.56 that is $1K to $3K a year per listing.

Average price
$13.56under the $15 to $100 sweet spot
Price range
$6.93–$29.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #4,017 within Earrings. It carries 213 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#4,017in Earrings
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
213per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Sword Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

20%

  • Brand 134%
  • Brand 218%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Sword Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.4×

Search terms

Top Sword Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sword earrings112K/yr
  • dagger earrings50K/yr
  • sword earring15K/yr
  • sword earrings for women15K/yr
  • sword jewelry7K/yr
  • sword earrings for men11K/yr
  • gold sword earrings7K/yr
  • dagger earrings for women8K/yr
  • dagger earring4K/yr

Reviews and returns

What reviews say buyers love and hate about Sword Earrings

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
3.3%of orders come back
“bad fit”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sword Earrings questions

Answered from the same tracked data.