Sword

Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

6.0M

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

0.5%

Market size, estimated

$1.8Ma year

Peak month

December1.7× the quietest month

Top search term

sword1.8M searches a year

Listings sell for $61.71 on average, from $10.64 to $223.40. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $61.71 that is $15K to $31K a year per listing.

Average price

$61.71inside the $15 to $100 sweet spot

Price range

$10.64–$223.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$15K–$31K

Returns

3.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #121 within Props. It carries 642 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

98%

Out of stock, average day

3.1%

Average rank

#121in Props

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

642per listing

Listings tracked

92

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

51 months