Is sword profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 92 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (61/100).

How competitive is the sword niche?

53 brands and 100 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in sword?

Top complaints mined from reviews: Durability, Sharpness, Quality-Overall. The return rate is 3.2%.

When does demand for sword peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the sword niche?

Listings span $10.64–$223.40; the average listing price is $61.71 (sweet spot $15–$100). The average incumbent carries 642 reviews — the moat a new listing must climb.

sword

Worth a look

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Competition

Great21%

top-5 click share — an open shelf

Market size

Great$1.8M

$1.8M/yr · 6.0M searches

Avg price

Great$61.71

avg listing price — sweet spot $15–$100

Review moat

Good642.01

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$10.64–$223.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, sword is a $1.8M/yr Amazon United States market (6.0M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

sword market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: $2.5M–$3.1M; units × avg price
Conversion rate: 0.5%
Avg BSR: #121
Page quality: 0%
Prime: 98%
Sponsored: 85%
Out of stock: 3.1%
Avg brand age: 51 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

53 flat

Sellers

100

Top-5 brand share

33%

Top 20: 78%

Top-5 click share

21%

Top 20: 52%

Open market

63%

EVA-FRIEREN7%
Snake Eye Tactical7%
SZCO6%
LQDSDJ6%
anatak5%
Kamaiwo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top sword search terms

sword1.8M/yr -2.3%0.3% conv.
katana1.2M/yr +4.5%0.3% conv.
swords479K/yr -4.1%0.2% conv.
katana sword488K/yr -17.3%0.4% conv.
swords for adults302K/yr -7.9%0.3% conv.
samurai sword333K/yr -3.6%0.4% conv.
toy sword181K/yr -0.9%0.7% conv.
swords for kids172K/yr -2.9%1.1% conv.
medieval sword142K/yr -11.4%0.5% conv.
real sword98K/yr -4.4%0.2% conv.

All search terms

Top sword products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LQDSDJ Black Samurai Japanese Sword Katana Swords Hand-Forged

LQDSDJ$50.054.6★311 rev

SZCO 41 Handmade Rustic Medieval Broad Sword Collectible Full Tang Knight Sword for Adults with High Carbon Steel Blade & Leather Wrapped Handle for Display Reenactments & Cosplay

SZCO$35.474.5★1,415 rev

Metallic Katana Ninja Black Sword and Sheath Prop | Ninja Accessories Standard

Fun Costumes$16.384.0★56 rev

3pc Set Japanese Samurai Sword With Display Stand Iaido Katana Engraved With Dragon Pattern On The Scabbard Carbon Steel Blade Real Sword For Display Decoration and Gift

EVA-FRIEREN$69.164.0★52 rev

Towatiwe Authentic Japanese Katana Sword - Exquisite Craftsmanship Real Katana High Toughness katanas (1060 Purple)

Towatiwe$45.024.7★116 rev

Newest

by launch date

Handmade Japanese Katana Sword Real - Authentic Hand Forged Full Tang 1060 High Carbon Steel Samurai Swords for Martial Arts Collection & Display 40.5-Inch

anatak$100.1711 rev

1y ago

quescu Medieval Knight Toy Sword 35.6 Plastics Sword Medieval Warrior Costume Accessories for Renaissance Fair Cosplay Props

quescu$20.24106 rev

1y ago

3pc Set Japanese Samurai Sword With Display Stand Iaido Katana Engraved With Dragon Pattern On The Scabbard Carbon Steel Blade Real Sword For Display Decoration and Gift

EVA-FRIEREN$69.1652 rev

1y ago

Sharp Blade Medieval Sword Black Western Sword Manganese Steel Blade Total Length 45.66 inches for Display Gift Collection

EVA-FRIEREN$148.8855 rev

1y ago

3pc Set Japanese Samurai Sword With Display Stand Iaido Katana Engraved With Dragon Pattern On The Scabbard Carbon Steel Blade Real Sword For Display Decoration and Gift

EVA-FRIEREN$58.1152 rev

1y ago

What buyers say about sword

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“This is high quality blade”

Value For Money14%

“Great deal”

Fun/Entertainment Experience8%

“Great toy”

Sharpness6%

“Sharp enough”

Durability5%

“No complaints had it for almost a year”

Gifting Purpose4%

“Best gift ever”

Design-Overall4%

“the design is very beautiful”

Weight Light3%

“It's so lightweight”

Advertised Vs Actual Product3%

“Exactly what I wanted”

Color3%

“the colors are pretty”

What buyers complain about

Durability12%

“broke quickly”

Sharpness8%

“not as sharp as advertised”

Quality-Overall7%

“Low quality”

Size-Overall6%

“it is huge”

Value For Money5%

“A terrible value for the money”

Advertised Vs Actual Product4%

“SLIGHTLY inaccurate to the photo”

Strength4%

“Flimsy”

Defective Material/Parts2%

“Parts missing or broke”

Material Quality2%

“The material is wrong for training”

Handle Quality2%

“isnt fitted into the handle the best”

Top return reasons

Size-Overall25%

Defective Material/Parts9%

Advertised Vs Actual Product8%

Quality-Overall6%

Material Quality6%

Value For Money5%

Functionality-Overall5%

Weight Heavy5%

Sharpness4%

Durability3%

Common questions

Is sword profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 92 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (61/100).
How competitive is the sword niche?: 53 brands and 100 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in sword?: Top complaints mined from reviews: Durability, Sharpness, Quality-Overall. The return rate is 3.2%.
When does demand for sword peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the sword niche?: Listings span $10.64–$223.40; the average listing price is $61.71 (sweet spot $15–$100). The average incumbent carries 642 reviews — the moat a new listing must climb.

sword

sword market data

Competition & brand share

Demand & seasonality

Top sword search terms

Top sword products on Amazon

Top sellers

Newest

Trending

What buyers say about sword

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Clothing, Shoes & Jewelry