swimsuit women
Worth a lookShows a $6.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.7M$6.7M/yr · 101.5M searches
Competition
Incredible7%top-5 click share — an open shelf
Avg price
Incredible$31.42avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Growth
Great+96.0%90-day search growth — must beat 0% to launch
Price range
Great$8.78–$55.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,448.61avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad13.6%return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, swimsuit women is a $6.7M/yr Amazon United States market (101.5M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 250K–300K
- avg 500–750/product
- Revenue / yr
- $7.9M–$9.4M
- units × avg price
- Launch success
- 82%
- 130 of 159 new (360d)
- Conversion rate
- 0.2%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.3%
- Avg brand age
- 39 months
- Avg seller age
- 148 days
Competition
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.Brands
82 falling
Sellers
117
Top-5 brand share
45%
Top 20: 81%
Top-5 click share
7%
Top 20: 20%
Open market
51%
- Blooming Jelly14%
- CUPSHE9%
- Holipick8%
- ZAFUL8%
- Daci5%
- BMJL5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +96.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 9.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 433 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Holipick Women Black One Piece Swimsuits Tummy Control Bathing Suits Halter Strapless Bandeau Swimwear M
Holipick$30.024.6★733 rev
Women Two Piece Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets Black M
Suvimuga$23.584.4★13,467 rev
Daci Green Palm Tree Women 3 Piece Tankini Swimsuits - Tummy Control Tank Top with Bra Modest Bathing Suit with Pockets Boyshorts Bottom 2026 L
Daci$38.114.6★1,010 rev
Daci Womens Green Palm Tree Tankini Swimsuits with Skirt - Two Piece Tummy Control Bathing Suits High Neck Swimwear L
Daci$32.094.5★1,131 rev
Blooming Jelly Women One Piece Swimsuits Tummy Control Swim Dress Slimming Sexy Sarong Wraps Swim Suits (L Black)
Blooming Jelly$33.804.3★4,389 rev
Newest
by launch date
ZAFUL Womens Tankini Swimsuits Cute Swimwear Y2K Halter V Neck Sexy Tops Tummy Control Triangle Cropped Tankinis Pink High Cut Thong Tie Side String Two Pieces Floral Bathing Suit 2026 Medium
ZAFUL$30.8729 rev
ZAFUL Women Tankini 2026 Bathing Suit Clothes Flowy Tankini Swimsuits for Women Halter Swim top Gingham Swimsuit Women Gray Gingham M
ZAFUL$32.3160 rev
Summer Blouson Tankini Swimsuits for Women 2030 Tummy Control Two Piece Bathing Suits with Sporty Pockets Swim Shorts Purple XS
koiqzlv$13.793 rev
BMJL Womens Supportive V Wire Bikini Set Adjustable Cross Back Two Piece Swimsuit High Cut Bathing Suit with Tie Side Bottoms(M Black)
BMJL$27.7137 rev
SUUKSESS Women Sexy Underwire One Piece Swimsuit Cut Out Color Block Tummy Control Bathing Suit V Neck High Cut Swimwear (Beige Brown M)
SUUKSESS$40.7151 rev
Trending
90-day click momentum
La Blanca Womens Island Goddess Rouched Body Lingerie Mio One Piece Swimsuit Indigo 6 Indigo 6 US
La Blanca$55.304.2★
Peuiox Womens 2026 Cute Blue Floral Thong Cheeky Bikini Set High Cut Two Pieces Swimsuit Bathing Suits Sexy Triangle String Tie Cute Bathing Swim Suit
Peuiox$25.284.3★
BMJL Womens Supportive V Wire Bikini Set Adjustable Cross Back Two Piece Swimsuit High Cut Bathing Suit with Tie Side Bottoms(M Black)
BMJL$27.713.9★
LA PRAJO Plus Size 2 Piece Tankini Swimwear for Women Modest Bathing Suits Tummy Control Flowy Swim Dress with Shorts 2026 Army Green Flower 18 Plus
LA PRAJO$36.174.2★
YELAIVP Womens Plus Size Halter String Triangle Bikini Sets 3 Piece Swimsuits with Side Ruched Drawstring Cover Up(Leopard Print XX-Large
YELAIVP$38.474.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“So comfortable”
“Absolutely wonderful quality”
“Super flattering”
“Colors are beautiful”
“Material is comfortable”
“Money well spent”
“Exactly as pictured”
“Beautiful design”
“Soft fabric”
What buyers complain about
“Did not fit”
“Small in the chest”
“Not white”
“See threw and cheap quality”
“Not my style”
“Material feels weird”
“Broke already”
“Darn straps”
“stretched out”
“which made it uncomfortable to move around”
Top return reasons
Common questions
- Is swimsuit women profitable to sell on Amazon United States?
- The niche generates $6.7M/yr across 433 tracked products. 130 of 159 products launched in the last 360 days are still selling. 90-day search growth is +96.0%. Flapen's verdict: Worth a look (70/100).
- How competitive is the swimsuit women niche?
- 82 brands and 117 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in swimsuit women?
- Top complaints mined from reviews: Size-Overall, Chest Fit, Color. The return rate is 13.6% — above our launch gate.
- When does demand for swimsuit women peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 9.4× the quietest.
- What does it cost to enter the swimsuit women niche?
- Listings span $8.78–$55.30; the average listing price is $31.42 (sweet spot $15–$100). The average incumbent carries 2,449 reviews — the moat a new listing must climb.
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