Swimsuit Women

Shoppers searched for this 101.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +96.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.

Searches, last 12 months

101.5M

Growth, 90 days vs prior 90

+96.0%

Conversion, latest week

0.2%

Market size, estimated

$6.7Ma year

Peak month

June9.4× the quietest month

Top search term

swimsuit for women8.4M searches a year

Listings sell for $31.42 on average, from $8.78 to $55.30. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 500 to 750 of them. At $31.42 that is $16K to $24K a year per listing.

Average price

$31.42inside the $15 to $100 sweet spot

Price range

$8.78–$55.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

500–750

Revenue per listing a year

$16K–$24K

Returns

13.6%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #102 within Swimsuits & Cover Ups. It carries 2,449 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#102in Swimsuits & Cover Ups

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

2,449per listing

Listings tracked

433

159 products launched here in the last 12 months. 130 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

159

Successful launches

130Amazon's first-year sales bar

Average brand age

39 months