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54

swimsuit with cover up set

Worth a look

Shows a fragmented shelf (top 5 take 15% of clicks), but weak search conversion (0.1%) keeps it on the watch list.

Market size 5Growth 54Conversion 1Competition 96Returns 3Price range 87Avg price 95Brand share 95Review moat 84Quality gap 79

Competition

Incredible15%

top-5 click share — an open shelf

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Avg price

Incredible$36.47

avg listing price — sweet spot $15–$100

Price range

Great$8.78–$74.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great311.37

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+26.3%

90-day search growth — must beat 0% to launch

Market size

Bad$20K

$20K/yr · 449K searches

Returns

Bad11.1%

return rate — above 5% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, swimsuit with cover up set is a $20K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

swimsuit with cover up set market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$27K–$36K
units × avg price
Conversion rate
0.1%
Avg BSR
#664
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
3.0%
Avg brand age
30 months
Avg seller age
163 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

62 rising

Sellers

71

Top-5 brand share

40%

Top 20: 77%

Top-5 click share

15%

Top 20: 39%

Open market

54%

  • GRACE KARIN11%
  • BAWHAHT8%
  • SherryDC7%
  • FLAXMAKER7%
  • Blooming Jelly6%
  • ININSANI6%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +26.3% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.7×

Top swimsuit with cover up set search terms

  • bathing suit with matching cover up62K/yr
  • swim suit with cover up set48K/yr
  • bathing suit and cover up set34K/yr
  • one piece swimsuit with cover up39K/yr
  • bathing suits with cover up set31K/yr
  • swimsuit sets for women with cover up34K/yr
  • swimsuits with coverups set womens25K/yr
  • bathing suit sets for women with cover up19K/yr
  • one piece swimsuit women with cover up20K/yr
  • swimsuit with matching cover up19K/yr
All search terms

Top swimsuit with cover up set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$1972%$3933%$5904%$786101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about swimsuit with cover up set

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Fit and flattering”

Quality-Overall9%

“Great quality set”

Shape/Style9%

“stylish and cute”

Comfort-Overall8%

“Comfortable too”

Color6%

“the color is beautiful”

Material Quality5%

“Soft material”

Value For Money3%

“Great Value”

Advertised Vs Actual Product2%

“Just as described”

Weight Light2%

“Its incredibly light weight and breathable too”

Soft Feel2%

“the material is very soft”

What buyers complain about

Size-Overall26%

“Size Down”

Quality-Overall5%

“Cheap quality”

Shape/Style5%

“Not flattering”

Material Quality4%

“Cheap material”

Chest Fit4%

“I usually have an issue with the chest area not fitting because I dont have enough to fill it out”

Color4%

“got a different color”

Advertised Vs Actual Product2%

“Nothing like the picture”

Waist Fit2%

“Waist runs small”

Thickness2%

“The pants are sheer”

Stretchability/Expandability/Elasticity2%

“doesn't stretch though”

Top return reasons

Size-Overall45%
Length10%
Chest Fit10%
Material Quality6%
Waist Fit5%
Shape/Style4%
Advertised Vs Actual Product3%
Color3%
Hip Fit3%
Thin2%

Common questions

Is swimsuit with cover up set profitable to sell on Amazon United States?
The niche generates $20K/yr across 200 tracked products. 23 of 91 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the swimsuit with cover up set niche?
62 brands and 71 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in swimsuit with cover up set?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 11.1% — above our launch gate.
When does demand for swimsuit with cover up set peak?
Demand peaks in May–Jun–Jul; the busiest month runs 7.7× the quietest.
What does it cost to enter the swimsuit with cover up set niche?
Listings span $8.78–$74.16; the average listing price is $36.47 (sweet spot $15–$100). The average incumbent carries 311 reviews — the moat a new listing must climb.