Swimsuit Coverup for Women
PassSwimsuit Coverup for Women scores 66 out of 100, a Pass. Shoppers spend $3.3M a year here, search demand grew +76.9% this quarter, and returns run at 10.3% of orders.
- Flapen Score
- 66 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +21 vs the category median of 4566
- Market size
- $3.3M/yr24.3M searches / yr
- 90-day growth
- +76.9%search demand this quarter
- Competition
- 27%top-5 click share · 36 brands · 42 sellers
Flapen Score
Swimsuit Coverup for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Swimsuit Coverup for Women is stronger. Inside it, weaker.
Market
The Swimsuit Coverup for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Swimsuit Coverup for Women 24.3M times last year and spent an estimated $3.3M. The top 5 brands take 43% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 24.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +76.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.
- Searches, last 12 months
- 24.3M
- Growth, 90 days vs prior 90
- +76.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $3.3Ma year
- Peak month
- June6.3× the quietest month
- Top search term
- swimsuit coverup for women5.1M searches a year
02 · Price
A sale here is worth $21.63.
Listings sell for $21.63 on average, from $7.69 to $36.38. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At $21.63 that is $43K to $54K a year per listing.
- Average price
- $21.63inside the $15 to $100 sweet spot
- Price range
- $7.69–$36.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $43K–$54K
- Returns
- 10.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #119 within Swimsuits & Cover Ups. It carries 2,744 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #119in Swimsuits & Cover Ups
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 2,744per listing
- Listings tracked
- 84
04 · Newcomers
Amazon counts 16 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Swimsuit Coverup for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HARHAY Womens Summer Swimsuit Bikini 2023 Beach Swimwear Crochet Cover up
- Price
- $19.22
- Rating
- 4.3/5
- Reviews
- 27,312
- Age
- 8y ago
Womens Swimwear Cover-Up for Beach and Pool Lace V-Neck Swimsuit Dress Bikini Cover-Up (Black)
- Price
- $14.04
- Rating
- 4.3/5
- Reviews
- 2,306
- Age
- 1y ago
2 Pieces Women Beach Sarong Bathing Suit Wrap Skirt Sheer Bikini Swimsuit Cover Ups for Swimwear (White and Black)
- Price
- $8.78
- Rating
- 4.6/5
- Reviews
- 2,213
- Age
- 11mo ago
Lilosy Sexy Crochet Sheer Kaftan Caftan Beach Dress Bathing Suit Swim Coverup Summer Vacation Outfits One Piece Women Knit See Through Swimsuit Bikini Swimwear White Medium
- Price
- $27.22
- Rating
- 4.6/5
- Reviews
- 427
- Age
- 1y ago
Amazon Essentials Womens Regular-Fit Crochet Cover-Up Dress Cream X-Small
- Price
- $21.53
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3mo ago
Trending
90-day click momentumAmazon Essentials Womens Regular-Fit Crochet Cover-Up Dress Cream X-Small
- Price
- $21.53
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3mo ago
CiCiBird Women Swimsuit Coverup Blouse Lace Eyelet Bathing Suit Cover Up Button Down Shirtdress Long Sleeve Beach Dresses White M
- Price
- $34.06
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 5mo ago
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Beige Medium
- Price
- $10.15
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 6mo ago
Bsubseach Women Swimsuit Coverup Shirt Dress Button Down Bathing Suit Cover Up Beach Vacation Outfits White M
- Price
- $27.53
- Rating
- 4.5/5
- Reviews
- 1,645
- Age
- 2y ago
RUMIA Swimsuit Cover Up Eyelet Short Sleeve Summer Dresses for Women Twisted Beach Vacation Clothes Black L
- Price
- $9.70
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 5mo ago
Newest
by launch dateAmazon Essentials Womens Regular-Fit Crochet Cover-Up Dress Cream X-Small
- Price
- $21.53
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3mo ago
CiCiBird Women Swimsuit Coverup Blouse Lace Eyelet Bathing Suit Cover Up Button Down Shirtdress Long Sleeve Beach Dresses White M
- Price
- $34.06
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 5mo ago
RUMIA Swimsuit Cover Up Eyelet Short Sleeve Summer Dresses for Women Twisted Beach Vacation Clothes Black L
- Price
- $9.70
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 5mo ago
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Beige Medium
- Price
- $10.15
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 6mo ago
Gleeneat Crochet Beach Cover Up for Women Boat Neck Swimsuit Bathing Suit Beach Bikini Coverup 2026 Cute Trendy Vacation Dress Caftan Summer Outfits Beige
- Price
- $15.44
- Rating
- 4.7/5
- Reviews
- 174
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
36 rising
Sellers
42
Top-5 brand share
43%
Top 20: 90%
Top-5 click share
27%
Top 20: 56%
Open market
51%
- ANRABESS11%
- Bsubseach10%
- HARHAY9%
- CHICGAL7%
- Amazon Essentials6%
- colornival6%
Demand
Swimsuit Coverup for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 6.3×
Search terms
Top Swimsuit Coverup for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swimsuit coverup for women5.1M/yr
- beach cover ups for women3.0M/yr
- bathing suit cover up for women2.7M/yr
- cover ups for swimwear women2.4M/yr
- swim cover up for women1.7M/yr
- bathing suit cover up1.5M/yr
- beach cover up1.2M/yr
- swim suit coverup for women872K/yr
- swimsuit cover up847K/yr
- swim cover up780K/yr
Reviews and returns
What reviews say buyers love and hate about Swimsuit Coverup for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too short
Runs large
Awkward Fit
Cheap material
Flimsy material
Material is not as expected
Sometimes pictures can be deceiving
Nothing like the picture
Not as described nor pictured
it just makes it seem lower quality
Poor quality
Cheaply made
fully see trough
and you can see through it
See through
Love
fit is as expected
Not too tight
Fit well
It is a very nice quality and very flattering
Amazing quality
Good quality and exactly as ordered
Comfortable too
but comfortable around the house
comfortable to wear
Colors are pretty
Beautiful colors
Colors are vibrant
lightweight material
Good material
comfortable material
Return
10.3% Return rate 67% Fixable by listing
Too short
Runs large
Awkward Fit
dont love the length on me
Too long
Its just so short
Cheap material
Flimsy material
Material is not as expected
White is not a true white
Color is off
color is off
Not flattering
No shape to it
Not as flattering
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swimsuit Coverup for Women questions
Answered from the same tracked data.