Swimsuit Coverup for Women
PassSwimsuit Coverup for Women scores 66 out of 100, a Pass. Shoppers spend an estimated $3.3M a year here, search demand grew +76.9% this quarter, and an estimated 10.3% of orders come back.
- Flapen Score
- 66 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +21 vs the category median of 4566
- Market size
- $3.3M/yr24.3M searches / yr
- 90-day growth
- +76.9%search demand this quarter
- Competition
- 27%top-5 click share · 36 brands · 42 sellers
Flapen Score
Swimsuit Coverup for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Swimsuit Coverup for Women is stronger. Inside it, weaker.
Market
The Swimsuit Coverup for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Swimsuit Coverup for Women 24.3M times last year and spent an estimated $3.3M. The top 5 brands take 43% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 24.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +76.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.
- Searches, last 12 months
- 24.3M
- Growth, 90 days vs prior 90
- +76.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $3.3Ma year
- Peak month
- June6.3× the quietest month
- Top search term
- swimsuit coverup for women5.1M searches a year
02 · Price
A sale here is worth $21.63.
Listings sell for $21.63 on average, from $7.69 to $36.38. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At $21.63 that is $43K to $54K a year per listing.
- Average price
- $21.63inside the $15 to $100 sweet spot
- Price range
- $7.69–$36.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $43K–$54K
- Returns
- 10.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #119 within Swimsuits & Cover Ups. It carries 2,744 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #119in Swimsuits & Cover Ups
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 2,744per listing
- Listings tracked
- 84
04 · Newcomers
16 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Swimsuit Coverup for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HARHAY Womens Summer Swimsuit Bikini 2023 Beach Swimwear Crochet Cover up
- Price
- $19.22
- Rating
- 4.3/5
- Reviews
- 27,312
- Age
- 8y ago
Womens Swimwear Cover-Up for Beach and Pool Lace V-Neck Swimsuit Dress Bikini Cover-Up (Black)
- Price
- $14.04
- Rating
- 4.3/5
- Reviews
- 2,306
- Age
- 1y ago
2 Pieces Women Beach Sarong Bathing Suit Wrap Skirt Sheer Bikini Swimsuit Cover Ups for Swimwear (White and Black)
- Price
- $8.78
- Rating
- 4.6/5
- Reviews
- 2,213
- Age
- 11mo ago
Lilosy Sexy Crochet Sheer Kaftan Caftan Beach Dress Bathing Suit Swim Coverup Summer Vacation Outfits One Piece Women Knit See Through Swimsuit Bikini Swimwear White Medium
- Price
- $27.22
- Rating
- 4.6/5
- Reviews
- 427
- Age
- 1y ago
Amazon Essentials Womens Regular-Fit Crochet Cover-Up Dress Cream X-Small
- Price
- $21.53
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3mo ago
Trending
estimated 90-day click momentumAmazon Essentials Womens Regular-Fit Crochet Cover-Up Dress Cream X-Small
- Price
- $21.53
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3mo ago
CiCiBird Women Swimsuit Coverup Blouse Lace Eyelet Bathing Suit Cover Up Button Down Shirtdress Long Sleeve Beach Dresses White M
- Price
- $34.06
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 5mo ago
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Beige Medium
- Price
- $10.15
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 6mo ago
Bsubseach Women Swimsuit Coverup Shirt Dress Button Down Bathing Suit Cover Up Beach Vacation Outfits White M
- Price
- $27.53
- Rating
- 4.5/5
- Reviews
- 1,645
- Age
- 2y ago
RUMIA Swimsuit Cover Up Eyelet Short Sleeve Summer Dresses for Women Twisted Beach Vacation Clothes Black L
- Price
- $9.70
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 5mo ago
Newest
by launch dateAmazon Essentials Womens Regular-Fit Crochet Cover-Up Dress Cream X-Small
- Price
- $21.53
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3mo ago
CiCiBird Women Swimsuit Coverup Blouse Lace Eyelet Bathing Suit Cover Up Button Down Shirtdress Long Sleeve Beach Dresses White M
- Price
- $34.06
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 5mo ago
RUMIA Swimsuit Cover Up Eyelet Short Sleeve Summer Dresses for Women Twisted Beach Vacation Clothes Black L
- Price
- $9.70
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 5mo ago
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Beige Medium
- Price
- $10.15
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 6mo ago
Gleeneat Crochet Beach Cover Up for Women Boat Neck Swimsuit Bathing Suit Beach Bikini Coverup 2026 Cute Trendy Vacation Dress Caftan Summer Outfits Beige
- Price
- $15.44
- Rating
- 4.7/5
- Reviews
- 174
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
36 rising
Sellers
42
Est. top-5 brand share
43%
Top 20: 90%
Est. top-5 click share
27%
Top 20: 56%
Open market
51%
- ANRABESS11%
- Bsubseach10%
- HARHAY9%
- CHICGAL7%
- Amazon Essentials6%
- colornival6%
Demand
Swimsuit Coverup for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 6.3×
Search terms
Top Swimsuit Coverup for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swimsuit coverup for women5.1M/yr
- beach cover ups for women3.0M/yr
- bathing suit cover up for women2.7M/yr
- cover ups for swimwear women2.4M/yr
- swim cover up for women1.7M/yr
- bathing suit cover up1.5M/yr
- beach cover up1.2M/yr
- swim suit coverup for women872K/yr
- swimsuit cover up847K/yr
- swim cover up780K/yr
Reviews and returns
What reviews say buyers love and hate about Swimsuit Coverup for Women
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swimsuit Coverup for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data