swimdress
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$32.98avg listing price — sweet spot $15–$100
Growth
Great+108.2%90-day search growth — must beat 0% to launch
Price range
Great$14.04–$55.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,415.41avg incumbent reviews — the moat a new listing must climb
Market size
Okay$189K$189K/yr · 2.3M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad15.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, swimdress is a $189K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
swimdress market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $165K–$198K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 1.1%
- Avg brand age
- 33 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
50
Top-5 brand share
55%
Top 20: 90%
Top-5 click share
16%
Top 20: 37%
Open market
41%
- Blooming Jelly19%
- Eomenie11%
- Zilcremo8%
- Aleumdr8%
- B2prity8%
- Daci4%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +108.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 6.9×
Top swimdress search terms
- swimsuit dress242K/yr
- swimdress273K/yr
- swimdress for women225K/yr
- swim dress women177K/yr
- one piece swimsuit with skirt136K/yr
- bathing suit dress135K/yr
- swim dresses134K/yr
- skirted swimsuits for women109K/yr
- modest swimwear90K/yr
- skirt swimsuits for women89K/yr
Top swimdress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zilcremo Swim Dress for Women Tummy Control One Piece Swimsuit Wrap Swimdress Square Neck Skirted Bathing Suit Swimwear Beige S
Zilcremo$28.574.3★362 rev
Eomenie One Piece Swimdress Swimsuits for Women Tummy Control Swim Dresses Skirt Bathing Suit
Eomenie$37.904.4★5,148 rev
Women Ribbed One Piece Swimsuit - Swim Dress with Drawstring Modest Bathing Suit with Bottom Orange Flower Medium
Century Star$25.514.3★129 rev
Blooming Jelly Womens One Piece Bathing Suit Tummy Control Slimming Swimsuits Modest Ruched 2026 Swim Dress (L Black)
Blooming Jelly$33.544.5★3,624 rev
Blooming Jelly Women One Piece Swimsuits Tummy Control Swim Dress Slimming Sexy Sarong Wraps Swim Suits (L Black)
Blooming Jelly$33.804.3★4,389 rev
Newest
by launch date
BMJL Womens One Piece Swim Dress Tummy Control Swimsuits Sporty Color Block Bathing Suit Cute Swim Suits 2026 (Large Black)
BMJL$37.19164 rev
Zojuyozio Women One Piece Swimsuit Tummy Control Cutout Skirt Bathing Suit Gold Metal Twist Front Swim Dress Black S
Zojuyozio$27.29136 rev
Women Ribbed One Piece Swimsuit - Swim Dress with Drawstring Modest Bathing Suit with Bottom Orange Flower Medium
Century Star$25.51129 rev
Zilcremo Swim Dress for Women Tummy Control One Piece Swimsuit Wrap Swimdress Square Neck Skirted Bathing Suit Swimwear Beige S
Zilcremo$28.57362 rev
Zilcremo Swim Dress for Women Tummy Control One Piece Swimsuit Wrap Swimdress Square Neck Skirted Bathing Suit Swimwear Black S
Zilcremo$29.00362 rev
Trending
90-day click momentum
Aleumdr One Piece Swimdress Swimsuit for Women Tummy Control Split Swim Dress Skirt Bathing Suit with Pockets Black Medium
Aleumdr$29.724.3★
Eomenie One Piece Swimdress Swimsuits for Women Tummy Control Swim Dresses Skirt Bathing Suit
Eomenie$37.444.4★
Zojuyozio Women One Piece Swimsuit Tummy Control Cutout Skirt Bathing Suit Gold Metal Twist Front Swim Dress Black S
Zojuyozio$27.294.6★
Blooming Jelly Womens Tummy Control Swim Suits One Piece Modest Bathing Suit Ruched Cute 2026 Swimdress (XL Army Green)
Blooming Jelly$34.284.5★
BMJL Womens One Piece Swim Dress Tummy Control Swimsuits Sporty Color Block Bathing Suit Cute Swim Suits 2026 (Large Black)
BMJL$37.194.5★
What buyers say about swimdress
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“Very comfortable to wear”
“flattering style”
“Fit and quality are good, very flattering”
“Colors are pretty”
“sturdy material”
“Great value”
“I love that I can adjust the straps”
“Exactly as pictured”
“Good for Bigger Chested Women”
What buyers complain about
“Too long”
“The chest is quite small”
“Color fades quickly”
“Not flattering”
“very long in the body”
“Cheaply Made”
“Not as shown”
“Cheap material”
“tear to the fabric in areas”
“heavier than you expect”
Top return reasons
Common questions
- Is swimdress profitable to sell on Amazon United States?
- The niche generates $189K/yr across 157 tracked products. 27 of 66 products launched in the last 360 days are still selling. 90-day search growth is +108.2%. Flapen's verdict: Worth a look (61/100).
- How competitive is the swimdress niche?
- 40 brands and 50 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in swimdress?
- Top complaints mined from reviews: Size-Overall, Chest Fit, Color. The return rate is 15.9% — above our launch gate.
- When does demand for swimdress peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 6.9× the quietest.
- What does it cost to enter the swimdress niche?
- Listings span $14.04–$55.61; the average listing price is $32.98 (sweet spot $15–$100). The average incumbent carries 1,415 reviews — the moat a new listing must climb.