Is swim tops women top only profitable to sell on Amazon United States?

The niche generates $82K/yr across 620 tracked products. 96 of 270 products launched in the last 360 days are still selling. 90-day search growth is +125.4%. Flapen's verdict: Worth a look (62/100).

How competitive is the swim tops women top only niche?

80 brands and 99 sellers compete. The top 5 products take 5% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in swim tops women top only?

Top complaints mined from reviews: Size-Overall, Chest Fit, Color. The return rate is 15.0% — above our launch gate.

When does demand for swim tops women top only peak?

Demand peaks in May–Jun–Jul; the busiest month runs 11.7× the quietest.

What does it cost to enter the swim tops women top only niche?

Listings span $15.01–$82.37; the average listing price is $30.30 (sweet spot $15–$100). The average incumbent carries 726 reviews — the moat a new listing must climb.

swim tops women top only

Worth a look

Shows a fragmented shelf (top 5 take 5% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible5%

top-5 click share — an open shelf

Growth

Incredible+125.4%

90-day search growth — must beat 0% to launch

Avg price

Incredible$30.30

avg listing price — sweet spot $15–$100

Price range

Incredible$15.01–$82.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good726.25

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$82K

$82K/yr · 1.1M searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad15.0%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, swim tops women top only is a $82K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

swim tops women top only market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $121K–$152K; units × avg price
Conversion rate: 0.3%
Avg BSR: #171
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.4%
Avg brand age: 35 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (5% combined) — an open shelf where new products get seen.

Brands

80 rising

Sellers

Top-5 brand share

47%

Top 20: 84%

Top-5 click share

Top 20: 15%

Open market

66%

ZAFUL8%
Yonique8%
Daci6%
Aqua Eve5%
Tempt Me4%
Talisea3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +125.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 11.7×

Open Trend

Top swim tops women top only search terms

tankini swimsuits for women with shorts166K/yr +193.2%0.1% conv.
halter tankini118K/yr +144.0%0.1% conv.
tankini tops only102K/yr +137.1%0.2% conv.
black tankini99K/yr +155.7%0.3% conv.
tankini swim tops for women79K/yr +198.5%0.2% conv.
black tankini swimsuits for women64K/yr +98.8%0.4% conv.
tankini swim top62K/yr +137.5%0.1% conv.
push up tankini48K/yr +124.6%0.1% conv.
white tankini53K/yr +95.5%0.3% conv.
cupshe bathing suits for women tankini55K/yr +0.6%0.3% conv.

All search terms

Top swim tops women top only products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Daci Black Tankini Tops for Women High Neck Swim Top Tummy Control Bathing Suit Top Modest Swim Tank Top No Bottom L

Daci$26.164.4★1,734 rev

Womens Flowy Tankini Tops Only - Modest Bathing Suit Loose Fit Swimsuit Swim Tops No Bottom 2025 (Available in Plus) Black

Talisea$25.864.5★1,611 rev

Century Star 2024 Two Piece Womens Tankini Swimsuits Modest Tankini Bathing Suit Tops with Shorts Tummy Control Swimwear 01 White Red Numeric

Century Star$20.314.3★789 rev

Aqua Eve Tankini Tops for Women Swimwear Top Only Tummy Control Bathing Suit Top No Bottom (Available in Plus) Blue Stripe L

Aqua Eve$28.184.2★939 rev

Aqua Eve Tankini Tops for Women Swimwear Top Only Tummy Control Bathing Suit Top No Bottom Modest Swim Top Black M

Aqua Eve$26.444.3★727 rev

Newest

by launch date

MODLILY Halter Sexy Tankini Swimsuits for Women Tummy Coverage Bathing Suits Handkerchief Hem Top with Mid Rise Briefs

MODLILY$37.6945 rev

3mo ago

OYOANGLE Womens Tankini Swimsuits Textured Flowy Halter Bikini Set Tummy Control Modest Bathing Suits Yellow Medium

OYOANGLE$34.6367 rev

5mo ago

ZAFUL Womens Tankini Swimsuits V Neck Halter Top with Boyshorts Bottom Tummy Control Two Piece Bathing Suit Navy Blue M

ZAFUL$34.24135 rev

6mo ago

ZAFUL Womens Tankini Swimsuits V Neck Halter Top with Boyshorts Bottom Tummy Control Two Piece Bathing Suit Blue Stripe M

ZAFUL$35.51135 rev

6mo ago

Daci Green Palm Tree Women 3 Piece Tankini Swimsuits - Tummy Control Tank Top with Bra Modest Bathing Suit with Pockets Boyshorts Bottom 2026 XL

Daci$41.451,010 rev

9mo ago

What buyers say about swim tops women top only

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall39%

“Fit as expected”

Comfort-Overall12%

“So comfortable”

Quality-Overall7%

“It's also budget friendly for wonderful quality”

Shape/Style6%

“Cute style”

Color6%

“True to size and color”

Material Quality4%

“Material is super comfortable”

Value For Money2%

“Good for the price”

Advertised Vs Actual Product2%

“As Described”

Chest Fit1%

“Well supported in the chest area”

Strap/String Quality1%

“The straps are also really great and supportive”

What buyers complain about

Size-Overall38%

“Did not fit”

Chest Fit4%

“the bust runs small”

Color4%

“Color is misleading”

Shape/Style3%

“is not flattering”

Material Quality2%

“This is very thin and cheap material”

Quality-Overall2%

“Cheap made”

Waist Fit2%

“bottoms are pretty tight in the waist”

Strap/String Quality1%

“The straps are not adjustable”

Stretchability/Expandability/Elasticity1%

“they are not made with any stretch”

Advertised Vs Actual Product1%

“Doesn't look like the picture”

Top return reasons

Size-Overall53%

Chest Fit18%

Waist Fit6%

Length5%

Shape/Style4%

Hip Fit2%