Is swim skirt profitable to sell on Amazon United States?

The niche generates $343K/yr across 119 tracked products. 16 of 38 products launched in the last 360 days are still selling. 90-day search growth is +129.7%. Flapen's verdict: Worth a look (62/100).

How competitive is the swim skirt niche?

33 brands and 40 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in swim skirt?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 12.0% — above our launch gate.

When does demand for swim skirt peak?

Demand peaks in May–Jun–Jul; the busiest month runs 9.1× the quietest.

What does it cost to enter the swim skirt niche?

Listings span $7.69–$62.47; the average listing price is $22.85 (sweet spot $15–$100). The average incumbent carries 1,150 reviews — the moat a new listing must climb.

swim skirt

Worth a look

Shows demand growing +129.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+129.7%

90-day search growth — must beat 0% to launch

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Incredible$22.85

avg listing price — sweet spot $15–$100

Price range

Great$7.69–$62.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good1,149.82

avg incumbent reviews — the moat a new listing must climb

Market size

Good$343K

$343K/yr · 2.1M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.0%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, swim skirt is a $343K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

swim skirt market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $343K–$457K; units × avg price
Conversion rate: 0.7%
Avg BSR: #132
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 2.1%
Avg brand age: 34 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

18%

Top 20: 50%

Open market

36%

SANTINY18%
Blooming Jelly18%
Soothfeel13%
Aqua Eve5%
Tempt Me5%
REKITA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +129.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 9.1×

Open Trend

Top swim skirt search terms

swim skirt762K/yr +129.0%0.4% conv.
swim skirts for women374K/yr +110.2%0.6% conv.
womens swim skirt140K/yr +136.2%0.6% conv.
bathing suit skirt120K/yr +135.5%0.5% conv.
swimsuit skirt100K/yr +117.2%0.4% conv.
swim skirts91K/yr +82.5%0.3% conv.
plus size swim skirt70K/yr +151.8%0.1% conv.
black swim skirt66K/yr +155.2%1.3% conv.
swim skort66K/yr +127.8%0.4% conv.
high waisted swim skirt60K/yr +138.3%0.4% conv.

All search terms

Top swim skirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REKITA Women Swim Skirt Solid Color Waistband Skort Bikini Bottom Black Medium

REKITA$20.674.5★6,712 rev

Soothfeel Womens Swim Skirt with Pocket High Waisted Ruffle Tummy Control Tankini Swimsuit Bathing Suit Bottoms (Black XL)

Soothfeel$20.924.6★1,715 rev

SANTINY Womens Swim Skirt with Pocket Scalloped Hem High Waist Tankini Swimsuit Tummy Control Bathing Suit Bottoms for Women (Black_L)

SANTINY$21.354.5★135 rev

IUGA V Cross Swim Skirt High Waist Tummy Control Beach Vacation Essentials Bathing Suit Swimsuit Tankini Bikini Bottoms(Black Large)

IUGA$23.784.5★266 rev

2 Pieces Women Beach Sarong Bathing Suit Wrap Skirt Sheer Bikini Swimsuit Cover Ups for Swimwear (White and Black)

CHICGAL$8.784.6★2,213 rev

Newest

by launch date

Blooming Jelly Womens High Waisted Swim Skirt Tummy Control Bathing Suit Bottoms with Built-in Briefs Ruffle Swim Skort (Large Black)

Blooming Jelly$25.8731 rev

3mo ago

Blooming Jelly Womens High Waisted Swim Skirt Tummy Control Eyelet Ruched Bikini Bottom Trendy Cute Boho Swimsuit Bottoms Beach Skirt (Medium Black)

Blooming Jelly$23.5933 rev

3mo ago

Champion Swim Skirt for Women with Inner Shorts Liner High Waisted Tummy Control Skort Quick Dry Bathing Suit Bottom

Champion$14.2654 rev

5mo ago

Hurley Swim Skirts for Women - High Waisted Tummy Control Swimsuit Skort with Ruffle and Liner SPF Bathing Suit Bottom Black

Hurley$15.8231 rev

5mo ago

SANTINY Womens Swim Skirt with Pocket Scalloped Hem High Waist Tankini Swimsuit Tummy Control Bathing Suit Bottoms for Women (Black_L)

SANTINY$21.35135 rev

7mo ago

What buyers say about swim skirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall37%

“Very Flattering Fit”

Comfort-Overall13%

“So comfortable”

Quality-Overall8%

“it seems well made”

Shape/Style7%

“Comfort and style”

Material Quality5%

“The material is so comfy”

Advertised Vs Actual Product3%

“Just as pictured”

Color3%

“Great color”

Value For Money2%

“For the price”

Pockets/Compartments2%

“the pocket was surprisingly useful”

Exercise/Sports Suitability2%

“Perfect for sporty beach day”

What buyers complain about

Size-Overall29%

“way too long”

Material Quality5%

“Very thin material”

Quality-Overall4%

“it wasn't particularly well-made”

Waist Fit3%

“Waist was too large though”

Color3%

“It fades from original color VERY RAPIDLY”

Chest Fit3%

“Ended up sizing up just for my chest area”

Thickness2%

“Very sheer,”

Length2%

“The length is a little long for me”

Durability2%

“it just doesn't hold up”

Advertised Vs Actual Product1%

“Longer than pictured”

Top return reasons

Size-Overall46%

Length14%

Waist Fit12%

Hip Fit6%

Shape/Style4%

Material Quality4%