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Swim Shorts Women

Swim Shorts Women shows demand growing +146.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

67
Worth a look

Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +22 vs the category median of 45

Market size 80Growth 96Conversion 10Competition 90Returns 0Price range 83Avg price 88Brand share 95Review moat 47Quality gap 53
This niche Category average · 16,930 niches

Is Swim Shorts Women profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Swim Shorts Women is a $1.1M/yr Amazon United States market (7.2M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.

Swim Shorts Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +146.2% over the last 90 days and 0.8% of searches end in a purchase.

$1.1M

revenue / yr

Units sold / yr60K
Search volume / yr+146.2%7.2M
Conversion rate0.8%
Avg price$20.26

Who owns the niche?

The top 5 brands hold 40% of demand, so 60% of the market is open.

60%

open market share

Brands · sellers35 · 44
Top-5 product click share25%
Open market60%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 87 products

Sponsored placement94%
New entrants (1y)22· 8 succeeded
Avg rating4.4★
Avg reviews1,753

Top Swim Shorts Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

$0$23K$46K$69K$92K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

44

Top-5 brand share

40%

Top 20: 87%

Top-5 click share

25%

Top 20: 58%

Open market

55%

  • G Gradual13%
  • Yonique7%
  • IUGA7%
  • Tournesol7%
  • HODOSPORTS6%
  • Lecieldusoir5%

Swim Shorts Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7.2MCVR0.8%Products87Brands35Top 5 Brands40%OOS Rate1.9%Rating4.4★Reviews1,753Avg BSR#2,619
400K300KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.1×

Top Swim Shorts Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • swim shorts women2.2M/yr
  • womens swim shorts1.4M/yr
  • swim shorts805K/yr
  • womens board shorts458K/yr
  • women swim shorts286K/yr
  • swim shorts for women261K/yr
  • boy shorts swimsuits for women193K/yr
  • plus size swim shorts218K/yr
  • board shorts for women swim233K/yr
  • swimming shorts for women217K/yr

What reviews say buyers love and hate about Swim Shorts Women

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Size-Overall40%

Fit as expected

Comfort-Overall13%

They are really comfortable

Quality-Overall7%

The overall construction appears consistent with the brands typical quality

Exercise/Sports Suitability4%

Great swim shorts

Advertised Vs Actual Product3%

Just as advertised

What buyers complain about

55% of reviews
Size-Overall28%

Little longer

Comfort-Overall4%

tight elastic around the very top which is also uncomfortable I am disappointed

Quality-Overall4%

Just felt cheap

Stretchability/Expandability/Elasticity4%

didn't have the stretch I expected

Waist Fit3%

Waist was much higher than expected

Swim Shorts Women return rate & reasons

Why buyers send it back, as a share of all return requests.

14.4%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
54%
2Waist Fit
13%
3Length
10%
4Hip Fit
6%
5Material Quality
4%

Common Swim Shorts Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Swim Shorts Women 67/100 on Amazon United States — Worth a look. The niche generates $1.1M/yr across 87 tracked products. 8 of 22 products launched in the last 360 days are still selling. Search demand moved +146.2% over the last 90 days.
Search demand for Swim Shorts Women on Amazon United States peaks in May–Jun–Jul, where the busiest month runs 8.1× the quietest.