Is swim shorts women profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 87 tracked products. 8 of 22 products launched in the last 360 days are still selling. 90-day search growth is +146.2%. Flapen's verdict: Worth a look (67/100).

How competitive is the swim shorts women niche?

35 brands and 44 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in swim shorts women?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 14.4% — above our launch gate.

When does demand for swim shorts women peak?

Demand peaks in May–Jun–Jul; the busiest month runs 8.1× the quietest.

What does it cost to enter the swim shorts women niche?

Listings span $11.59–$33.88; the average listing price is $20.26 (sweet spot $15–$100). The average incumbent carries 1,753 reviews — the moat a new listing must climb.

swim shorts women

Worth a look

Shows demand growing +146.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+146.2%

90-day search growth — must beat 0% to launch

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$20.26

avg listing price — sweet spot $15–$100

Price range

Great$11.59–$33.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.1M

$1.1M/yr · 7.2M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,752.84

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.4%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, swim shorts women is a $1.1M/yr Amazon United States market (7.2M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

swim shorts women market data

Units sold / yr: 50K–60K; avg 500–750/product
Revenue / yr: $1.0M–$1.2M; units × avg price
Conversion rate: 0.8%
Avg BSR: #2,619
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 1.9%
Avg brand age: 39 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

40%

Top 20: 87%

Top-5 click share

25%

Top 20: 58%

Open market

55%

G Gradual13%
Yonique7%
IUGA7%
Tournesol7%
HODOSPORTS6%
Lecieldusoir5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +146.2% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.1×

Open Trend

Top swim shorts women search terms

swim shorts women2.2M/yr +138.7%0.5% conv.
womens swim shorts1.4M/yr +139.0%0.5% conv.
swim shorts805K/yr +148.3%0.2% conv.
womens board shorts458K/yr +131.7%0.3% conv.
women swim shorts286K/yr +159.9%0.5% conv.
swim shorts for women261K/yr +187.5%0.5% conv.
boy shorts swimsuits for women193K/yr +149.8%0.1% conv.
plus size swim shorts218K/yr +183.7%0.1% conv.
board shorts for women swim233K/yr +86.0%0.3% conv.
swimming shorts for women217K/yr +170.6%0.4% conv.

All search terms

Top swim shorts women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IUGA Womens 5 Swim Board Shorts Stretchy High Waisted Beach Shorts for Women Quick Dry UPF 50+ Swimsuit Bottoms with Liner Black

IUGA$19.924.4★1,255 rev

Tournesol Womens Swim Shorts High Waisted Bathing Suit Bottoms Tummy Control Swimsuit Tankini Boy Shorts Black

Tournesol$18.424.4★7,830 rev

HODOSPORTS Womens 4 Swim Shorts Quick Dry Board Shorts with Boxer Liner Pockets Swimsuit Bottoms Black L

HODOSPORTS$22.054.5★628 rev

Lecieldusoir Womens Swim Shorts High Waist Bathing Suit Bottoms Black Swimsuit Bikini Tankini Board Shorts

Lecieldusoir$17.294.5★5,880 rev

G Gradual Womens 7 Long Swim Board Shorts High Waisted Quick Dry Beach Swimming Shorts for Women with Liner Pockets(Black XL)

G Gradual$23.594.5★5,773 rev

Newest

by launch date

Champion Board Shorts for Women Swim Bottoms - 3 Inseam Quick Dry Swimming Shorts Bathing Trunks for Beach UPF 50+

Champion$14.8964 rev

5mo ago

3 Inch Inseam Women Board Swim Beach Athletic Gym Running Workout Yoga Exercise Shorts Swimwear Bathing Suit Swimsuits Bottom Quick Dry Spandex Legging Tankini Bikini Romper Top Cover Up Black

Ommiivex$19.5748 rev

5mo ago

baleaf Womens Swim Shorts High Waisted 4 Board Shorts Quick Dry Tummy Contol Bathing Suit Shorts for Swimming with Zipper Pockets UPF 50+ Navy Blue L

baleaf$26.72149 rev

6mo ago

baleaf Swim Shorts for Women High Waisted Board Shorts Tummy Contol Swim Bottoms for Swimming with Liner Zipper Pockets Quick Dry UPF 50+ Black XL

baleaf$26.47149 rev

6mo ago

AIMAGE Womens 3 Swim Board Shorts High Waisted Bathing Suit Bottoms Boy Shorts Adjustable Ruched Side Bikini Shorts Black Large

AI'MAGE$14.90361 rev

1y ago

What buyers say about swim shorts women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall40%

“Fit as expected”

Comfort-Overall13%

“They are really comfortable”

Quality-Overall7%

“The overall construction appears consistent with the brands typical quality”

Exercise/Sports Suitability4%

“Great swim shorts”

Advertised Vs Actual Product3%

“Just as advertised”

Pockets/Compartments3%

“I love the pockets”

Material Quality3%

“The material is comfortable”

Value For Money3%

“Good for the Price”

Shape/Style2%

“Looks really flattering”

Quick Drying2%

“Dries quickly”

What buyers complain about

Size-Overall28%

“Little longer”

Comfort-Overall4%

“tight elastic around the very top which is also uncomfortable I am disappointed”

Quality-Overall4%

“Just felt cheap”

Stretchability/Expandability/Elasticity4%

“didn't have the stretch I expected”

Waist Fit3%

“Waist was much higher than expected”

Color3%

“having lost most of the black color”

Waist High2%

“Very high waist”

Pockets/Compartments2%

“awkward pockets”

Thickness2%

“the material is a tad thinner then expected”

Length2%

“Too long,”

Top return reasons

Size-Overall54%

Waist Fit13%

Length10%

Hip Fit6%

Material Quality4%

Shape/Style3%

Thigh Fit2%

Advertised Vs Actual Product2%

Thin1%

Waist High1%

Common questions

Is swim shorts women profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 87 tracked products. 8 of 22 products launched in the last 360 days are still selling. 90-day search growth is +146.2%. Flapen's verdict: Worth a look (67/100).
How competitive is the swim shorts women niche?: 35 brands and 44 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in swim shorts women?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 14.4% — above our launch gate.
When does demand for swim shorts women peak?: Demand peaks in May–Jun–Jul; the busiest month runs 8.1× the quietest.
What does it cost to enter the swim shorts women niche?: Listings span $11.59–$33.88; the average listing price is $20.26 (sweet spot $15–$100). The average incumbent carries 1,753 reviews — the moat a new listing must climb.