swim shorts women
Worth a lookShows demand growing +146.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+146.2%90-day search growth — must beat 0% to launch
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$20.26avg listing price — sweet spot $15–$100
Price range
Great$11.59–$33.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 7.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,752.84avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad14.4%return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, swim shorts women is a $1.1M/yr Amazon United States market (7.2M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- $1.0M–$1.2M
- units × avg price
- Launch success
- 36%
- 8 of 22 new (360d)
- Conversion rate
- 0.8%
- Avg BSR
- #2,619
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.9%
- Avg brand age
- 39 months
- Avg seller age
- 153 days
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
44
Top-5 brand share
40%
Top 20: 87%
Top-5 click share
25%
Top 20: 58%
Open market
55%
- G Gradual13%
- Yonique7%
- IUGA7%
- Tournesol7%
- HODOSPORTS6%
- Lecieldusoir5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +146.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 8.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 87 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IUGA Womens 5 Swim Board Shorts Stretchy High Waisted Beach Shorts for Women Quick Dry UPF 50+ Swimsuit Bottoms with Liner Black
IUGA$19.924.4★1,255 rev
Tournesol Womens Swim Shorts High Waisted Bathing Suit Bottoms Tummy Control Swimsuit Tankini Boy Shorts Black
Tournesol$18.424.4★7,830 rev
HODOSPORTS Womens 4 Swim Shorts Quick Dry Board Shorts with Boxer Liner Pockets Swimsuit Bottoms Black L
HODOSPORTS$22.054.5★628 rev
Lecieldusoir Womens Swim Shorts High Waist Bathing Suit Bottoms Black Swimsuit Bikini Tankini Board Shorts
Lecieldusoir$17.294.5★5,880 rev
G Gradual Womens 7 Long Swim Board Shorts High Waisted Quick Dry Beach Swimming Shorts for Women with Liner Pockets(Black XL)
G Gradual$23.594.5★5,773 rev
Newest
by launch date
CRZ YOGA Relaxed Fit Dolphin Board Shorts for Women 3.5 - High Waisted Swim Beach Bathing Trunks Bottoms with Liner Black Medium
CRZ YOGA$24.0118 rev
Ekouaer Womens 3 Board Shorts High Waisted Swim Shorts Swimsuit Bottoms Beach Shorts with Pockets S-2XL
Ekouaer$17.0280 rev
Ekouaer Womens 3 Board Shorts High Waisted Swim Shorts Swimsuit Bottoms Beach Shorts with Pockets S-2XL
Ekouaer$18.2280 rev
BMJL Womens Swim Shorts Crisscross V-Waist Side Adjustable Drawstring Bikini Bottoms Boy Shorts(Black M)
BMJL$16.9536 rev
Roxy Womens Beach Shorts Loose Fitted Elastic Waist Drawcord Swim Shorts Quick-Dry Board Shorts Blue Multi Medium
Roxy$25.14186 rev
Trending
90-day click momentum
Vogueric Womens Swim Shorts Swimsuit Boy Shorts Tie Side Bathing Suit Bottom Bikini Board Shorts Black Medium
Vogueric$19.224.1★
3 Inch Inseam Women Board Swim Beach Athletic Gym Running Workout Yoga Exercise Shorts Swimwear Bathing Suit Swimsuits Bottom Quick Dry Spandex Legging Tankini Bikini Romper Top Cover Up Black
Ommiivex$19.574.9★
Roxy Womens Beach Shorts Loose Fitted Elastic Waist Drawcord Swim Shorts Quick-Dry Board Shorts Blue Multi Medium
Roxy$25.144.3★
Ekouaer Womens 3 Board Shorts High Waisted Swim Shorts Swimsuit Bottoms Beach Shorts with Pockets S-2XL
Ekouaer$18.224.2★
ZAFUL Blue Womens Gingham Bikini Shorts Sets Bow Halter Triangle Bikini Two Piece Bathing Suit Shorts Plaid Boyshort Swimsuits for Vacation M
ZAFUL$28.874.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“They are really comfortable”
“The overall construction appears consistent with the brands typical quality”
“Great swim shorts”
“Just as advertised”
“I love the pockets”
“The material is comfortable”
“Good for the Price”
“Looks really flattering”
“Dries quickly”
What buyers complain about
“Little longer”
“tight elastic around the very top which is also uncomfortable I am disappointed”
“Just felt cheap”
“didn't have the stretch I expected”
“Waist was much higher than expected”
“having lost most of the black color”
“Very high waist”
“awkward pockets”
“the material is a tad thinner then expected”
“Too long,”
Top return reasons
Common questions
- Is swim shorts women profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 87 tracked products. 8 of 22 products launched in the last 360 days are still selling. 90-day search growth is +146.2%. Flapen's verdict: Worth a look (67/100).
- How competitive is the swim shorts women niche?
- 35 brands and 44 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in swim shorts women?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 14.4% — above our launch gate.
- When does demand for swim shorts women peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 8.1× the quietest.
- What does it cost to enter the swim shorts women niche?
- Listings span $11.59–$33.88; the average listing price is $20.26 (sweet spot $15–$100). The average incumbent carries 1,753 reviews — the moat a new listing must climb.
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