swim shirts for women with built in bra
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but high returns (13.2%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Growth
Incredible+120.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.32avg listing price — sweet spot $15–$100
Price range
Great$11.55–$38.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,078.45avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Bad$17K$17K/yr · 234K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad13.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, swim shirts for women with built in bra is a $17K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
swim shirts for women with built in bra market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $14K–$20K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 99%
- Out of stock
- 1.5%
- Avg brand age
- 35 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
39
Top-5 brand share
77%
Top 20: 98%
Top-5 click share
17%
Top 20: 42%
Open market
21%
- Halcurt41%
- Daci16%
- Bonneuitbebe10%
- Tournesol5%
- SOISAI4%
- Viodia3%
Demand
Weekly Amazon search volume, last 49 weeks — +120.4% search growth over the last 90 days.Top swim shirts for women with built in bra search terms
- swim shirt with built in bra44K/yr
- rash guard with built in bra42K/yr
- womens swim shirt with bra16K/yr
- swim shirts for women with built in bra21K/yr
- womens rash guard with built in bra12K/yr
- rashguard with built in bra15K/yr
- womens rash guard with bra13K/yr
- womens swim shirts with built in bra9K/yr
- womens swim shirt with built in bra9K/yr
- swim shirt with bra9K/yr
Top swim shirts for women with built in bra products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tournesol Womens 2 Piece Rash Guard Short Sleeve Swim Shirts UPF 50+ Built-in Bra Swimsuit with Boyshorts with Pockets Large
Tournesol$35.114.5★1,429 rev
Halcurt Womens Short Sleeve Rash Guard Swimsuit Top with Built in Bra Swim Shirt UPF50+ Quick Dry Bathing Suit Ombre Black Purple M
Halcurt$28.044.2★1,173 rev
Swim Shirts for Woman: Short Sleeve UPF 50+ Rash Guard Quick Dry Shirts UV Sun Protection Shirts
SOISAI$14.024.7★36 rev
Halcurt Womens Short Sleeve Rash Guard Swimsuit Top with Built in Bra Swim Shirt UPF50+ Quick Dry Bathing Suit Ombre Blue M
Halcurt$27.504.2★1,173 rev
Bonneuitbebe Womens Short Sleeve Rash Guard Swimsuit Top with Built in Bra Swim Shirt UPF50+ Quick Dry Bathing Suit Navy Blue
Bonneuitbebe$18.914.3★336 rev
Newest
by launch dateSwim Shirts for Woman: Short Sleeve UPF 50+ Rash Guard Quick Dry Shirts UV Sun Protection Shirts
SOISAI$14.0236 rev
Viodia High Neck Tankini Tops for Women Modest Swim Shirts with Bra Swimsuits Tank Only Bathing Suit Top No Bottom Black
Viodia$21.63161 rev
Green Palm Tree 3 Piece Rash Guard for Women - Long Sleeve Swimsuits with Shorts SPF Zip up Swim Shirt with Built in Bra S
Daci$38.70548 rev
Halcurt Womens Swim Shirt with Bra Built in Plus Size Swimsuit Sun Protection Rash Guard Ombre Blue 1X
Halcurt$35.56942 rev
Halcurt Womens Short Sleeve Rash Guard Swimsuit Top with Built in Bra Swim Shirt UPF50+ Quick Dry Bathing Suit Ombre Blue M
Halcurt$27.501,173 rev
Trending
90-day click momentum
Halcurt Womens Short Sleeve Rash Guard Swim Shirts with Built in Bra Pockets UPF50+ Sun Protection Swimsuit Top Navy Floral XL
Halcurt$25.574.2★
Swim Shirts for Woman: Short Sleeve UPF 50+ Rash Guard Quick Dry Shirts UV Sun Protection Shirts
SOISAI$14.024.7★
Green Palm Tree 3 Piece Rash Guard for Women - Long Sleeve Swimsuits with Shorts SPF Zip up Swim Shirt with Built in Bra S
Daci$38.704.6★
Womens Long Sleeves Rash Guard - 2 Piece Swimsuits with Built in Bra Swim Shirt and Shorts with Pockets Black Floral L
Daci$34.494.4★
Halcurt Womens Long Sleeve Rash Guard Swim Shirts with Built in Bra UPF50+ Sun Protection Swimsuit Top Ombre Pink 2XL
Halcurt$21.624.3★
What buyers say about swim shirts for women with built in bra
What buyers praise and complain about, mined from review topics.What buyers love
“fit like a glove”
“It is very comfortable to wear”
“Awesome quality”
“Colors are nice and vibrant”
“super soft material”
“Style is cute”
“Exactly what I wanted”
“Soft and comfortable”
“Great for paddle boarding, fishing and boating”
“The band is elastic”
What buyers complain about
“runs big”
“Poor dye quality”
“meaning it does not absorb massive amounts of water and become heavy, saggy, or waterlogged when completely submerged”
“It pulled up in an unflattering way”
“Not great for large bust”
“because it had no draw string it was loose in the waste”
“the collar was a bit tight for my liking”
“Sleeves are super long”
“Bad Quality”
“The Rash Guard faded on the first time I wore it in the pool”
Top return reasons
Common questions
- Is swim shirts for women with built in bra profitable to sell on Amazon United States?
- The niche generates $17K/yr across 150 tracked products. 13 of 33 products launched in the last 360 days are still selling. 90-day search growth is +120.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the swim shirts for women with built in bra niche?
- 31 brands and 39 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in swim shirts for women with built in bra?
- Top complaints mined from reviews: Size-Overall, Color, Water Resistance. The return rate is 13.2% — above our launch gate.
- What does it cost to enter the swim shirts for women with built in bra niche?
- Listings span $11.55–$38.87; the average listing price is $27.32 (sweet spot $15–$100). The average incumbent carries 1,078 reviews — the moat a new listing must climb.