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Swim Romper with Built in Bra and Pockets

Maybe

The top 5 products take only 12% of clicks. But returns run at 14.7% of orders, so Swim Romper with Built in Bra and Pockets is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$28K/yr478K searches / yr
90-day growth
+111.9%search demand this quarter
Competition
12%top-5 click share · 31 brands · 39 sellers

Flapen Score

Swim Romper with Built in Bra and Pockets against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Swim Romper with Built in Bra and Pockets is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swim Romper with Built in Bra and Pockets market on Amazon at a glance

Shoppers on Amazon United States searched for Swim Romper with Built in Bra and Pockets 478K times last year and spent an estimated $28K. The top 5 brands take 74% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +111.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
478K
Growth, 90 days vs prior 90
+111.9%
Conversion, latest week
0.2%
Market size, estimated
$28Ka year
Peak month
June12.2× the quietest month
Top search term
romper swimsuit83K searches a year

02 · Price

A sale here is worth $34.13.

Listings sell for $34.13 on average, from $14.33 to $46.07. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $34.13 that is $0 to $3K a year per listing.

Average price
$34.13inside the $15 to $100 sweet spot
Price range
$14.33–$46.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #805 within Swimsuits & Cover Ups. It carries 337 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#805in Swimsuits & Cover Ups
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
337per listing
Listings tracked
195

04 · Newcomers

Amazon counts 16 of last year's 123 launches as successful.

123 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
123
Successful launches
16Amazon's first-year sales bar
Average brand age
32 months

Products

Top Swim Romper with Built in Bra and Pockets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

$0$277$555$832$1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

39

Top-5 brand share

74%

Top 20: 97%

Top-5 click share

12%

Top 20: 34%

Open market

21%

  • Tempt Me23%
  • Smismivo21%
  • Summer Mae13%
  • Arolina10%
  • Charmo6%
  • Maxine of Hollywood5%

Demand

Swim Romper with Built in Bra and Pockets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.2×

Search terms

Top Swim Romper with Built in Bra and Pockets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • romper swimsuit83K/yr
  • swimsuit romper56K/yr
  • swimsuit romper for women51K/yr
  • plus size swim romper45K/yr
  • swim romper plus size42K/yr
  • womens romper swimsuit38K/yr
  • plus size romper swimsuit16K/yr
  • bathing suit romper17K/yr
  • romper bathing suit15K/yr
  • swim rompers17K/yr

Reviews and returns

What reviews say buyers love and hate about Swim Romper with Built in Bra and Pockets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.06

Too small

Runs large

Doesnt fit well

Shape/Style5%

not flattering

Not flattering

Very low cut

Chest Fit4%−0.07

when that didnt fit my chest

Large for small chest

The bust, not even close, it's too small

Weight Heavy4%−0.08

The types are bulky

Tooo heavy for me

I was afraid that it would be even more heavy

Color3%+0.29

Neon Colors BEWARE

Dye Bled

Might get another color than just black even

Love

Size-Overall28%−0.06

It fits as expected

Awesome fit

fits comfortable looks great

Comfort-Overall17%+2.54

Extremely comfortable

The built-in bra is comfortable

comfortable to wear

Shape/Style8%

Very comfortable stylish

Very flattering

Flattering style

Quality-Overall6%+0.23

The quality of the suit seems nice

Decent quality

It looks well made

Pockets/Compartments6%+0.60

The pockets are a convenient

Love the pockets

Great pockets

Return

14.7% Return rate 88% Fixable by listing

Size-Overall56%▇▇████

Too small

Runs large

Doesnt fit well

Chest Fit9%█▇▇▆▆▆

when that didnt fit my chest

Large for small chest

The bust, not even close, it's too small

Length8%██▇█▇▇

The legs are a lot longer

its a little tight length wise

shorts were just too short

Waist Fit6%█▇▆▅▆▆

The top also didnt offer much chest support

Short waisted

Its very short waisted

Shape/Style5%█▇▇▇▇▇

not flattering

Not flattering

Very low cut

FAQ

Common Swim Romper with Built in Bra and Pockets questions

Answered from the same tracked data.