Skip to content

Swim Romper

Maybe

The top 5 products take only 14% of clicks. But an estimated 13.9% of orders come back, so Swim Romper is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$95K/yr1.3M searches / yr
90-day growth
+113.9%search demand this quarter
Competition
14%top-5 click share · 28 brands · 38 sellers

Flapen Score

Swim Romper against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Swim Romper is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swim Romper market on Amazon at a glance

Shoppers on Amazon United States searched for Swim Romper 1.3M times last year and spent an estimated $95K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +113.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+113.9%
Conversion, latest week
0.2%
Market size, estimated
$95Ka year
Peak month
June14.2× the quietest month
Top search term
swim rompers for women229K searches a year

02 · Price

A sale here is worth $33.52.

Listings sell for $33.52 on average, from $17.09 to $46.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $33.52 that is $0 to $3K a year per listing.

Average price
$33.52inside the $15 to $100 sweet spot
Price range
$17.09–$46.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #708 within Swimsuits & Cover Ups. It carries 692 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#708in Swimsuits & Cover Ups
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
692per listing
Listings tracked
160

04 · Newcomers

14 of last year's 96 launches cleared the first-year sales bar.

96 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
96
Successful launches
14Amazon's first-year sales bar
Average brand age
34 months

Products

Top Swim Romper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

38

Top-5 brand share

75%

Top 20: 98%

Top-5 click share

14%

Top 20: 37%

Open market

21%

  • Brand 126%
  • Brand 225%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Swim Romper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 14.2×

Search terms

Top Swim Romper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swim rompers for women229K/yr
  • romper swimsuits for women193K/yr
  • swim romper194K/yr
  • romper swimsuit83K/yr
  • swimsuit romper56K/yr
  • womens swim romper57K/yr
  • one piece swimsuit with shorts52K/yr
  • swimsuit romper for women51K/yr
  • romper bathing suit for women52K/yr
  • plus size swim romper45K/yr

Reviews and returns

What reviews say buyers love and hate about Swim Romper

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
13.9%of orders come back
“much larger”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Swim Romper questions

Answered from the same tracked data.