Is swim robe profitable to sell on Amazon United States?

The niche generates $29K/yr across 54 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Skip it (43/100).

How competitive is the swim robe niche?

26 brands and 33 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in swim robe?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 5.3% — above our launch gate.

When does demand for swim robe peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the swim robe niche?

Listings span $13.69–$208.94; the average listing price is $37.37 (sweet spot $15–$100). The average incumbent carries 4,807 reviews — the moat a new listing must climb.

swim robe

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$37.37

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$13.69–$208.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,806.69

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Market size

Bad$29K

$29K/yr · 144K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, swim robe is a $29K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

swim robe market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $28K–$37K; units × avg price
Conversion rate: 0.5%
Avg BSR: #4,593
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 1.9%
Avg brand age: 47 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

26 flat

Sellers

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

29%

Top 20: 65%

Open market

34%

PJGGZ25%
Hiturbo13%
Bsubseach10%
SUN CUBE6%
Turquaz6%
Amazon Essentials6%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — +7.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top swim robe search terms

swim robe31K/yr +13.5%0.3% conv.
pool robe19K/yr +51.0%0.3% conv.
swim robes for women18K/yr -3.7%0.5% conv.
pool robes for women15K/yr +7.5%0.5% conv.
dry robe16K/yr -31.4%0.0% conv.
swimming robe8K/yr +32.1%0.5% conv.
towel jacket4K/yr +61.3%0.2% conv.
swimming robe for women6K/yr +1.6%0.4% conv.
swimming robes6K/yr -3.1%0.3% conv.
pool robes4K/yr +36.7%0.3% conv.

All search terms

Top swim robe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PJGGZ Hooded Bathrobe for Women Soft Long Towel Robe for Women - Quick Dry yet Warm(Light Pink S/M)

PJGGZ$23.434.4★1,940 rev

Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women

Turquaz$28.944.4★10,435 rev

Hiturbo Surf Poncho Zipper Towel Hoodie: Oversized Hooded Wetsuit Changing Robe with Pocket - Plush Coral Fleece Swimwear for Home Beach Pool Bath - Navy

Hiturbo$34.734.4★175 rev

Turkish Linen Waffle Knit Lightweight Kimono Spa & Bath Robes for Women - Quick Dry - Soft (White Large)

Turkish Linen$28.924.4★8,266 rev

V.&GRIN Women Hooded Towel Robe - Super Absorbent Quick-Dry Soft Long Bathrobe for After Shower Spa Size S-3XL(Light Pink S/M)

V.&GRIN$23.924.3★65 rev

Newest

by launch date

V.&GRIN Women Hooded Towel Robe - Super Absorbent Quick-Dry Soft Long Bathrobe for After Shower Spa Size S-3XL(Light Pink S/M)

V.&GRIN$23.9265 rev

6mo ago

PJGGZ Towel Robe for Women Soft Absorbent Kimono Bathrobe Quick-Dry Spa Shower & Hotel Use(S/M Light Pink)

PJGGZ$24.11304 rev

9mo ago

SUN CUBE Swim Parka Men Women Unisex Hooded Changing Robe with Water Resistant Shell and Warm Fleece Lining for Swimming Surfing Triathlon Water Sports Light Blue

SUN CUBE$54.6830 rev

10mo ago

Bsubseach Terry Cloth Cover Up - Women Zip Up Long Sleeve Swimsuit Coverup Hooded Bath Robes with Pockets White M

Bsubseach$36.8782 rev

10mo ago

Beach Cover Up Robe Home Outdoor Travel Fashion big size Hooded Zip Front Bathrobe Tropical Print Swimsuit Cover Up 3/4 Sleeveround flower

BALDINA$25.2256 rev

1y ago

What buyers say about swim robe

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel18%

“Soft and absorbent”

Comfort-Overall15%

“So comfortable”

Size-Overall12%

“Fits to size”

Warmth9%

“It is warm”

Quality-Overall7%

“It looks well made”

Value For Money5%

“NOt expensive”

Weight Light4%

“It's lightweight”

Color3%

“Color is accurate”

Advertised Vs Actual Product3%

“as shown in the picture”

Material Quality2%

“The material feels durable and comfortable, and its perfect for quick changes on the go”

What buyers complain about

Size-Overall16%

“Poor fitting”

Material Quality7%

“Poor quality of the material”

Quality-Overall6%

“Cheap”

Thickness5%

“It was much thinner than I expected”

Absorbency3%

“No absorbency”

Weight Heavy3%

“It was too bulky for me”

Smell3%

“I was worried at first because it came with a chemical odor”

Sleeve Fit2%

“the sleeves are so long”

Advertised Vs Actual Product2%

“The description is completely false”

Comfort-Overall2%

“not the spa feel I expected”

Top return reasons

Size-Overall34%

Material Quality16%

Length9%

Thin8%

Sleeve Fit5%