Swim Robe
FailShoppers spend an estimated $29K a year here, so Swim Robe is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $29K/yr144K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 29%top-5 click share · 26 brands · 33 sellers
Flapen Score
Swim Robe against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Swim Robe is stronger. Inside it, weaker.
Market
The Swim Robe market on Amazon at a glance
Shoppers on Amazon United States searched for Swim Robe 144K times last year and spent an estimated $29K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $29Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- swim robe31K searches a year
02 · Price
A sale here is worth $37.37.
Listings sell for $37.37 on average, from $13.69 to $208.94. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $37.37 that is $0 to $4K a year per listing.
- Average price
- $37.37inside the $15 to $100 sweet spot
- Price range
- $13.69–$208.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #4,593 within Sleep & Lounge. It carries 4,807 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #4,593in Sleep & Lounge
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 4,807per listing
- Listings tracked
- 54
04 · Newcomers
3 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Swim Robe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PJGGZ Hooded Bathrobe for Women Soft Long Towel Robe for Women - Quick Dry yet Warm(Light Pink S/M)
- Price
- $23.43
- Rating
- 4.4/5
- Reviews
- 1,940
- Age
- 1y ago

Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women
- Price
- $28.94
- Rating
- 4.4/5
- Reviews
- 10,435
- Age
- 9y ago

Hiturbo Surf Poncho Zipper Towel Hoodie: Oversized Hooded Wetsuit Changing Robe with Pocket - Plush Coral Fleece Swimwear for Home Beach Pool Bath - Navy
- Price
- $34.73
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 1y ago

Turkish Linen Waffle Knit Lightweight Kimono Spa & Bath Robes for Women - Quick Dry - Soft (White Large)
- Price
- $28.92
- Rating
- 4.4/5
- Reviews
- 8,266
- Age
- 7y ago

V.&GRIN Women Hooded Towel Robe - Super Absorbent Quick-Dry Soft Long Bathrobe for After Shower Spa Size S-3XL(Light Pink S/M)
- Price
- $23.92
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Amazon Essentials Mens Lightweight Waffle Robe White XX-Large Big
- Price
- $23.72
- Rating
- 4.6/5
- Reviews
- 25,355
- Age
- 3y ago

V.&GRIN Women Hooded Towel Robe - Super Absorbent Quick-Dry Soft Long Bathrobe for After Shower Spa Size S-3XL(Light Pink S/M)
- Price
- $23.92
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 6mo ago

Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women
- Price
- $28.94
- Rating
- 4.4/5
- Reviews
- 10,435
- Age
- 9y ago

SUN CUBE Swim Parka Men Women Unisex Hooded Changing Robe with Water Resistant Shell and Warm Fleece Lining for Swimming Surfing Triathlon Water Sports Light Blue
- Price
- $54.68
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 10mo ago

PJGGZ Hooded Bathrobe for Women Soft Long Towel Robe for Women - Quick Dry yet Warm(Haze Blue L/XL)
- Price
- $27.59
- Rating
- 4.4/5
- Reviews
- 1,940
- Age
- 1y ago
Newest
by launch date
V.&GRIN Women Hooded Towel Robe - Super Absorbent Quick-Dry Soft Long Bathrobe for After Shower Spa Size S-3XL(Light Pink S/M)
- Price
- $23.92
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 6mo ago

PJGGZ Towel Robe for Women Soft Absorbent Kimono Bathrobe Quick-Dry Spa Shower & Hotel Use(S/M Light Pink)
- Price
- $24.11
- Rating
- 4.4/5
- Reviews
- 304
- Age
- 9mo ago

SUN CUBE Swim Parka Men Women Unisex Hooded Changing Robe with Water Resistant Shell and Warm Fleece Lining for Swimming Surfing Triathlon Water Sports Light Blue
- Price
- $54.68
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 10mo ago

Bsubseach Terry Cloth Cover Up - Women Zip Up Long Sleeve Swimsuit Coverup Hooded Bath Robes with Pockets White M
- Price
- $36.87
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 10mo ago

Beach Cover Up Robe Home Outdoor Travel Fashion big size Hooded Zip Front Bathrobe Tropical Print Swimsuit Cover Up 3/4 Sleeveround flower
- Price
- $25.22
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
26 flat
Sellers
33
Est. top-5 brand share
60%
Top 20: 95%
Est. top-5 click share
29%
Top 20: 65%
Open market
34%
- PJGGZ25%
- Hiturbo13%
- Bsubseach10%
- SUN CUBE6%
- Turquaz6%
- Amazon Essentials6%
Demand
Swim Robe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Swim Robe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swim robe31K/yr
- pool robe19K/yr
- swim robes for women18K/yr
- pool robes for women15K/yr
- dry robe16K/yr
- swimming robe8K/yr
- towel jacket4K/yr
- swimming robe for women6K/yr
- swimming robes6K/yr
- pool robes4K/yr
Reviews and returns
What reviews say buyers love and hate about Swim Robe
We read the reviews and the return reasons for every product selling here.
“Poor fitting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swim Robe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









