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Swim Robe

Fail

Shoppers spend an estimated $29K a year here, so Swim Robe is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$29K/yr144K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
29%top-5 click share · 26 brands · 33 sellers

Flapen Score

Swim Robe against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Swim Robe is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swim Robe market on Amazon at a glance

Shoppers on Amazon United States searched for Swim Robe 144K times last year and spent an estimated $29K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
0.5%
Market size, estimated
$29Ka year
Peak month
December1.8× the quietest month
Top search term
swim robe31K searches a year

02 · Price

A sale here is worth $37.37.

Listings sell for $37.37 on average, from $13.69 to $208.94. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $37.37 that is $0 to $4K a year per listing.

Average price
$37.37inside the $15 to $100 sweet spot
Price range
$13.69–$208.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #4,593 within Sleep & Lounge. It carries 4,807 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#4,593in Sleep & Lounge
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,807per listing
Listings tracked
54

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Swim Robe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

26 flat

Sellers

33

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

29%

Top 20: 65%

Open market

34%

  • Brand 125%
  • Brand 213%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Swim Robe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Swim Robe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swim robe31K/yr
  • pool robe19K/yr
  • swim robes for women18K/yr
  • pool robes for women15K/yr
  • dry robe16K/yr
  • swimming robe8K/yr
  • towel jacket4K/yr
  • swimming robe for women6K/yr
  • swimming robes6K/yr
  • pool robes4K/yr

Reviews and returns

What reviews say buyers love and hate about Swim Robe

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Size-Overall”
5.3%of orders come back
“Poor fitting”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Swim Robe questions

Answered from the same tracked data.