Is swim parka profitable to sell on Amazon United States?

The niche generates $192K/yr across 140 tracked products. 2 of 43 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (47/100).

How competitive is the swim parka niche?

30 brands and 79 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in swim parka?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 9.5% — above our launch gate.

When does demand for swim parka peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the swim parka niche?

Listings span $18.67–$208.96; the average listing price is $64.00 (sweet spot $15–$100). The average incumbent carries 857 reviews — the moat a new listing must climb.

swim parka

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Great$64.00

avg listing price — sweet spot $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good856.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$18.67–$208.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$192K

$192K/yr · 535K searches

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Returns

Bad9.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns High Price

According to Flapen's Amazon United States niche tracking, swim parka is a $192K/yr Amazon United States market (535K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

swim parka market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $256K–$320K; units × avg price
Conversion rate: 0.6%
Avg BSR: #12,426
Page quality: 0%
Prime: 96%
Sponsored: 94%
Out of stock: 2.8%
Avg brand age: 46 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

18%

Top 20: 45%

Open market

37%

Hiturbo17%
Speedo14%
Owntop9%
SUN CUBE9%
Catalonia7%
Delfina7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top swim parka search terms

swim parka159K/yr -23.1%0.5% conv.
swim parka kids62K/yr +14.3%1.1% conv.
swim jacket32K/yr +42.3%0.2% conv.
swim robe30K/yr +19.3%0.2% conv.
swim jackets for women22K/yr +13.7%0.2% conv.
kids swim parka28K/yr +15.7%1.5% conv.
swim parka women39K/yr -40.8%0.4% conv.
swim parka youth24K/yr +13.1%0.6% conv.
parka for swimmers18K/yr -35.0%0.4% conv.
dry robe16K/yr -28.3%0.1% conv.

All search terms

Top swim parka products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hiturbo Kids Bath Towel Hoodie: Soft Plush Zipper Surf Poncho - Warm Fleece Changing Towels Swimming Outerwear (Navy)

Hiturbo$26.044.6★554 rev

Catalonia Kids Swim Parka with Hood Waterproof Sherpa Lined Swim Coat for Boys Girls Surf Jacket with Inner Pocket & Write-On Name Tag for Swimming Surfing Pool Beach & Stadium Blue

Catalonia$44.544.4★59 rev

Hiturbo Waterproof Kids Swim Parka: Diamond Quilted Lightweight Swimming Windproof Surf Poncho - Hooded Swimmer Jacket with Quick-Dry Changing Towel Lined for Boys Girls 7-12 Years

Hiturbo$40.744.0★53 rev

SUN CUBE Swim Parka Boy Girl Unisex Kids Hooded Changing Robe with Water Resistant Shell and Warm Fleece Lining for Swimming Surfing Triathlon Water Sports Light Blue

SUN CUBE$46.014.4★42 rev

Delfina Kids Swim Parka Age 914 Years Removable Sleeves Unisex Youth Swim Jacket Water & Wind-Resistant Fleece-Lined Poolside Parka | Hood & Double Zipper | Pink

Delfina$77.315.0★8 rev

Newest

by launch date

Owntop Warm Waterproof Swim Parka Warm Swim Parka Kid Youth Adult- Oversized Windproof Surf Poncho- Changing Robe Men and Women

Owntop$50.9855 rev

5mo ago

Delfina Kids Swim Parka Age 914 Years Removable Sleeves Unisex Youth Swim Jacket Water & Wind-Resistant Fleece-Lined Poolside Parka | Hood & Double Zipper | Pink

Delfina$77.318 rev

5mo ago

Delfina Kids Swim Parka Age 914 Years Removable Sleeves Unisex Youth Swim Jacket Water & Wind-Resistant Fleece-Lined Poolside Parka | Hood & Double Zipper | Blue

Delfina$79.468 rev

5mo ago

Delfina Kids Swim Parka Age 48 Years Removable Sleeves Unisex Youth Swim Jacket Water & Wind-Resistant Fleece-Lined Poolside Parka | Hood & Double Zipper | Pink

Delfina$80.888 rev

5mo ago

Yansylphsan Waterproof Swimming Parka Windproof Fleece Lined Surf Poncho Coat Water Resistant Oversized Jacket for Swimming

Yansylphsan$56.7957 rev

9mo ago

What buyers say about swim parka

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth14%

“Keeps you warm”

Size-Overall13%

“Its perfect in length”

Comfort-Overall12%

“Soft and comfortable”

Quality-Overall9%

“Excellent quality”

Soft Feel7%

“So buttery soft”

Value For Money4%

“Good deal”

Advertised Vs Actual Product4%

“Accurate To Description”

Weight Light4%

“Great light weight swim coat”

Color3%

“Nice color as indicated”

Water Resistance3%

“The waterproof material”

What buyers complain about

Size-Overall28%

“Runs small”

Quality-Overall6%

“You get what you pay for - not the best”

Thickness5%

“It's very thick and heavy”

Material Quality5%

“Not towel material like advertised”

Absorbency4%

“No absorbency”

Water Resistance3%

“only just found out that it doesn't absorb water at all”

Comfort-Overall2%

“not the spa feel I expected”

Zipper Quality2%

“Zipper breaks”

Weight Heavy2%

“Heavier than expected”

Sleeve Fit2%

“Sleeves are too short”

Top return reasons

Size-Overall56%

Material Quality8%

Thin4%

Length4%

Advertised Vs Actual Product3%

Sleeve Fit3%

Value For Money2%

Quality-Overall2%

Color2%

Zipper Quality1%

Common questions

Is swim parka profitable to sell on Amazon United States?: The niche generates $192K/yr across 140 tracked products. 2 of 43 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (47/100).
How competitive is the swim parka niche?: 30 brands and 79 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in swim parka?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 9.5% — above our launch gate.
When does demand for swim parka peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the swim parka niche?: Listings span $18.67–$208.96; the average listing price is $64.00 (sweet spot $15–$100). The average incumbent carries 857 reviews — the moat a new listing must climb.

swim parka

swim parka market data

Competition & brand share

Demand & seasonality

Top swim parka search terms

Top swim parka products on Amazon

Top sellers

Newest

Trending

What buyers say about swim parka

What buyers love

What buyers complain about

Top return reasons

Common questions

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