Swim Parka

Shoppers searched for this 535K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months

535K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

0.6%

Market size, estimated

$192Ka year

Peak month

November3.6× the quietest month

Top search term

swim parka159K searches a year

Listings sell for $64.00 on average, from $18.67 to $208.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $64.00 that is $0 to $6K a year per listing.

Average price

$64.00inside the $15 to $100 sweet spot

Price range

$18.67–$208.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

9.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #12,426 within Swim. It carries 857 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

96%

Out of stock, average day

2.8%

Average rank

#12,426in Swim

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

857per listing

Listings tracked

140

43 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

43

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months