Swim Dress
MaybeThe top 5 products take only 9% of clicks. But returns run at 13.8% of orders, so Swim Dress is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 4561
- Market size
- $115K/yr1.4M searches / yr
- 90-day growth
- +126.8%search demand this quarter
- Competition
- 9%top-5 click share · 63 brands · 80 sellers
Flapen Score
Swim Dress against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Swim Dress is stronger. Inside it, weaker.
Market
The Swim Dress market on Amazon at a glance
Shoppers on Amazon United States searched for Swim Dress 1.4M times last year and spent an estimated $115K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +126.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +126.8%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $115Ka year
- Peak month
- July8.8× the quietest month
- Top search term
- swim rompers for women229K searches a year
02 · Price
A sale here is worth $34.04.
Listings sell for $34.04 on average, from $8.78 to $61.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $34.04 that is $0 to $3K a year per listing.
- Average price
- $34.04inside the $15 to $100 sweet spot
- Price range
- $8.78–$61.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 13.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #888 within Swimsuits & Cover Ups. It carries 948 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #888in Swimsuits & Cover Ups
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 948per listing
- Listings tracked
- 316
04 · Newcomers
Amazon counts 37 of last year's 141 launches as successful.
141 products launched here in the last 12 months. Amazon counts 37 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 141
- Successful launches
- 37Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Swim Dress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zilcremo Swim Dress for Women Tummy Control One Piece Swimsuit Wrap Swimdress Square Neck Skirted Bathing Suit Swimwear Beige S
- Price
- $28.57
- Rating
- 4.3/5
- Reviews
- 362
- Age
- 10mo ago

Tempt Me Romper Swimsuits - Women One Piece Bathing Suit with Shorts Boyleg Swimwear with Pockets 2026 Black M
- Price
- $36.83
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 1y ago

Eomenie One Piece Swimdress Swimsuits for Women Tummy Control Swim Dresses Skirt Bathing Suit
- Price
- $37.80
- Rating
- 4.4/5
- Reviews
- 5,148
- Age
- 3y ago

Tempt Me Neon Color Block Black Romper One Piece Swimsuits with Short - Women Boyleg with Pockets Bathing Suit Modest Swimwear L
- Price
- $39.37
- Rating
- 4.3/5
- Reviews
- 725
- Age
- 1y ago

Smismivo Swim Rompers for Women Tummy Control Swimsuits with Shorts Modest One Piece Slimming Long Torso Bathing Suits Built in Bra and Pockets Full Coverage Swim Dress Swimwear 2026 Black
- Price
- $34.19
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 11mo ago
Trending
90-day click momentum
Smismivo Swim Romper with Built in Bra and Pockets Swim Dress for Women Swimwear Modest One Piece Swimsuit with Shorts Ruffle Sleeve Full Coverage Bathing Suit Swimming Suits 2025 (GreenPattern)
- Price
- $37.33
- Rating
- 4.3/5
- Reviews
- 402
- Age
- 11mo ago

Smismivo Swim Rompers for Women Tummy Control Swimsuits with Shorts Modest One Piece Slimming Long Torso Bathing Suits Built in Bra and Pockets Full Coverage Swim Dress Swimwear 2026 Black
- Price
- $34.19
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 11mo ago

Charmo Womens Romper Swimsuits 2026 Tummy Control One Piece Swimsuit with Shorts Slimming Swimwear for Women Black M
- Price
- $26.72
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 6mo ago

Eomenie One Piece Swimdress Swimsuits for Women Tummy Control Swim Dresses Skirt Bathing Suit
- Price
- $37.44
- Rating
- 4.4/5
- Reviews
- 5,148
- Age
- 3y ago

Charmo Scalloped Swim Romper One Piece Swimsuit for Women Tummy Control Bathing Suit Cute Swim Suit with Shorts Black S
- Price
- $36.39
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 6mo ago
Newest
by launch date
Charmo Scalloped Swim Romper One Piece Swimsuit for Women Tummy Control Bathing Suit Cute Swim Suit with Shorts Black S
- Price
- $36.39
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 6mo ago

Charmo Womens Romper Swimsuits 2026 Tummy Control One Piece Swimsuit with Shorts Slimming Swimwear for Women Black M
- Price
- $26.72
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 6mo ago

Tempt Me Women One Piece Romper Swimsuit - Bathing Suit with Shorts 2027 Swimwear Black M
- Price
- $36.03
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 7mo ago

Smismivo Swim Rompers for Women Tummy Control Swimsuits with Shorts Modest One Piece Slimming Long Torso Bathing Suits with Built in Bra and Pockets Full Coverage Swim Dress Swimwear 2025 Floral
- Price
- $36.43
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 9mo ago

Summer Mae Ruffle Swim Romper One Piece Swimsuit Women Modest High-Back Bathing Suit with Pockets 2026 Swimwear Blue Branches Flowers 12
- Price
- $39.26
- Rating
- 4.0/5
- Reviews
- 108
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 9% of clicks. An open shelf where new products get seen.
Brands
63 rising
Sellers
80
Top-5 brand share
46%
Top 20: 84%
Top-5 click share
9%
Top 20: 24%
Open market
55%
- Tempt Me12%
- Smismivo10%
- Blooming Jelly9%
- Eomenie5%
- Summer Mae5%
- Charmo4%
Demand
Swim Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 8.8×
Search terms
Top Swim Dress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swim rompers for women229K/yr
- romper swimsuits for women193K/yr
- one piece swimsuit with skirt136K/yr
- swim dress for women79K/yr
- swim dress with shorts78K/yr
- swim suit with skirt60K/yr
- full body swimsuit for women75K/yr
- womens swim dress tummy control57K/yr
- skirt swimsuit49K/yr
- dress swimsuit47K/yr
Reviews and returns
What reviews say buyers love and hate about Swim Dress
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too long
Fits poorly
Too short
larger chest be cautious
The bust, not even close, it's too small
The chest is quite small
Color fades quickly
Not white
Color is ugly
Low quality
Cheap quality
Cheaply Made
Very low cut
Not flattering
not my style
Love
Awesome fit
Fit as expected
Very flattering fit
comfortable to wear
Extremely comfortable
Comfy for all day wear
Super flattering
Very Flattering
Flattering style
Decent quality
The construction quality is perfect
Good quality and exactly as ordered
Colors are beautiful
Great color choices
Colors are great
Return
13.8% Return rate 88% Fixable by listing
Too long
Fits poorly
Too short
larger chest be cautious
The bust, not even close, it's too small
The chest is quite small
shortness is challenging
Too long
length are long
Very low cut
Not flattering
not my style
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swim Dress questions
Answered from the same tracked data.









