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Swim Dress

Maybe

The top 5 products take only 9% of clicks. But an estimated 13.8% of orders come back, so Swim Dress is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size
$115K/yr1.4M searches / yr
90-day growth
+126.8%search demand this quarter
Competition
9%top-5 click share · 63 brands · 80 sellers

Flapen Score

Swim Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Swim Dress is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swim Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Swim Dress 1.4M times last year and spent an estimated $115K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +126.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+126.8%
Conversion, latest week
0.2%
Market size, estimated
$115Ka year
Peak month
July8.8× the quietest month
Top search term
swim rompers for women229K searches a year

02 · Price

A sale here is worth $34.04.

Listings sell for $34.04 on average, from $8.78 to $61.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $34.04 that is $0 to $3K a year per listing.

Average price
$34.04inside the $15 to $100 sweet spot
Price range
$8.78–$61.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #888 within Swimsuits & Cover Ups. It carries 948 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#888in Swimsuits & Cover Ups
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
948per listing
Listings tracked
316

04 · Newcomers

37 of last year's 141 launches cleared the first-year sales bar.

141 products launched here in the last 12 months. 37 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
141
Successful launches
37Amazon's first-year sales bar
Average brand age
34 months

Products

Top Swim Dress products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 9% of clicks, no more. An open shelf where new products get seen.

$0$1K$2K$3K$5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

63 rising

Sellers

80

Est. top-5 brand share

46%

Top 20: 84%

Est. top-5 click share

9%

Top 20: 24%

Open market

55%

  • Tempt Me12%
  • Smismivo10%
  • Blooming Jelly9%
  • Eomenie5%
  • Summer Mae5%
  • Charmo4%

Demand

Swim Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.8×

Search terms

Top Swim Dress search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • swim rompers for women229K/yr
  • romper swimsuits for women193K/yr
  • one piece swimsuit with skirt136K/yr
  • swim dress for women79K/yr
  • swim dress with shorts78K/yr
  • swim suit with skirt60K/yr
  • full body swimsuit for women75K/yr
  • womens swim dress tummy control57K/yr
  • skirt swimsuit49K/yr
  • dress swimsuit47K/yr

Reviews and returns

What reviews say buyers love and hate about Swim Dress

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
13.8%of orders come back
“Too long”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Swim Dress questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data