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Swim Dress

Maybe

The top 5 products take only 9% of clicks. But returns run at 13.8% of orders, so Swim Dress is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size
$115K/yr1.4M searches / yr
90-day growth
+126.8%search demand this quarter
Competition
9%top-5 click share · 63 brands · 80 sellers

Flapen Score

Swim Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Swim Dress is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swim Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Swim Dress 1.4M times last year and spent an estimated $115K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +126.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+126.8%
Conversion, latest week
0.2%
Market size, estimated
$115Ka year
Peak month
July8.8× the quietest month
Top search term
swim rompers for women229K searches a year

02 · Price

A sale here is worth $34.04.

Listings sell for $34.04 on average, from $8.78 to $61.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $34.04 that is $0 to $3K a year per listing.

Average price
$34.04inside the $15 to $100 sweet spot
Price range
$8.78–$61.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #888 within Swimsuits & Cover Ups. It carries 948 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#888in Swimsuits & Cover Ups
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
948per listing
Listings tracked
316

04 · Newcomers

Amazon counts 37 of last year's 141 launches as successful.

141 products launched here in the last 12 months. Amazon counts 37 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
141
Successful launches
37Amazon's first-year sales bar
Average brand age
34 months

Products

Top Swim Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

$0$1K$2K$3K$5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

63 rising

Sellers

80

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

9%

Top 20: 24%

Open market

55%

  • Tempt Me12%
  • Smismivo10%
  • Blooming Jelly9%
  • Eomenie5%
  • Summer Mae5%
  • Charmo4%

Demand

Swim Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.8×

Search terms

Top Swim Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swim rompers for women229K/yr
  • romper swimsuits for women193K/yr
  • one piece swimsuit with skirt136K/yr
  • swim dress for women79K/yr
  • swim dress with shorts78K/yr
  • swim suit with skirt60K/yr
  • full body swimsuit for women75K/yr
  • womens swim dress tummy control57K/yr
  • skirt swimsuit49K/yr
  • dress swimsuit47K/yr

Reviews and returns

What reviews say buyers love and hate about Swim Dress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%+0.27

Too long

Fits poorly

Too short

Chest Fit4%−0.07

larger chest be cautious

The bust, not even close, it's too small

The chest is quite small

Color4%

Color fades quickly

Not white

Color is ugly

Quality-Overall3%+0.07

Low quality

Cheap quality

Cheaply Made

Shape/Style3%+0.96

Very low cut

Not flattering

not my style

Love

Size-Overall33%+0.27

Awesome fit

Fit as expected

Very flattering fit

Comfort-Overall12%+2.12

comfortable to wear

Extremely comfortable

Comfy for all day wear

Shape/Style9%+0.96

Super flattering

Very Flattering

Flattering style

Quality-Overall7%+0.07

Decent quality

The construction quality is perfect

Good quality and exactly as ordered

Color7%

Colors are beautiful

Great color choices

Colors are great

Return

13.8% Return rate 88% Fixable by listing

Size-Overall51%▇▇████

Too long

Fits poorly

Too short

Chest Fit13%▇█▇▇▇█

larger chest be cautious

The bust, not even close, it's too small

The chest is quite small

Length8%██▇▇▇▆

shortness is challenging

Too long

length are long

Waist Fit6%██▇▆▇▇
Shape/Style5%█▇█▇▇▇

Very low cut

Not flattering

not my style

FAQ

Common Swim Dress questions

Answered from the same tracked data.