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Swim Diapers Size 2

Maybe

Search demand grew +196.6% this quarter. But the average product has 7,648 reviews to catch up to, so Swim Diapers Size 2 is a Maybe.

Filters Trending
Flapen Score
64
64 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +19 vs the category median of 45
Market size
$580K/yr319K searches / yr
90-day growth
+196.6%search demand this quarter
Competition
52%top-5 click share · 10 brands · 21 sellers

Flapen Score

Swim Diapers Size 2 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Swim Diapers Size 2 is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swim Diapers Size 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Swim Diapers Size 2 319K times last year and spent an estimated $580K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +196.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $580K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
+196.6%
Conversion, latest week
11.4%
Market size, estimated
$580Ka year
Peak month
June15.5× the quietest month
Top search term
swim diapers size 1106K searches a year

02 · Price

A sale here is worth $15.90.

Listings sell for $15.90 on average, from $9.28 to $24.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $15.90 that is $24K to $32K a year per listing.

Average price
$15.90inside the $15 to $100 sweet spot
Price range
$9.28–$24.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$24K–$32K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #283 within Baby Boys. It carries 7,648 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#283in Baby Boys
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
7,648per listing
Listings tracked
22

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Swim Diapers Size 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

10%

  • Brand 134%
  • Brand 218%
  • Brand 311%
  • Brand 411%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (4 brands, 10%)

Demand

Swim Diapers Size 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 15.5×

Search terms

Top Swim Diapers Size 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swim diapers size 1106K/yr
  • swim diapers size 276K/yr
  • size 1 swim diapers34K/yr
  • size 2 swim diapers17K/yr
  • little swimmers size 113K/yr
  • baby swim diapers size 19K/yr
  • swim diaper size 17K/yr
  • little swimmers size 28K/yr
  • baby swim diapers size 26K/yr
  • disposable swim diapers size 15K/yr

Reviews and returns

What reviews say buyers love and hate about Swim Diapers Size 2

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
1.7%of orders come back
“SIZING IS OFF”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Swim Diapers Size 2 questions

Answered from the same tracked data.