Swim Bra

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +137.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+137.0%

Conversion, latest week

0.8%

Market size, estimated

$233Ka year

Peak month

June17.9× the quietest month

Top search term

white bikini top279K searches a year

Listings sell for $20.36 on average, from $8.40 to $31.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $20.36 that is $0 to $2K a year per listing.

Average price

$20.36inside the $15 to $100 sweet spot

Price range

$8.40–$31.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

13.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #115 within Swimsuits & Cover Ups. It carries 1,404 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#115in Swimsuits & Cover Ups

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

1,404per listing

Listings tracked

139

38 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

38

Successful launches

9Amazon's first-year sales bar

Average brand age

38 months