Is swim bra profitable to sell on Amazon United States?

The niche generates $233K/yr across 139 tracked products. 9 of 38 products launched in the last 360 days are still selling. 90-day search growth is +137.0%. Flapen's verdict: Worth a look (64/100).

How competitive is the swim bra niche?

46 brands and 52 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in swim bra?

Top complaints mined from reviews: Size-Overall, Chest Fit, Quality-Overall. The return rate is 13.5% — above our launch gate.

When does demand for swim bra peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 17.9× the quietest.

What does it cost to enter the swim bra niche?

Listings span $8.40–$31.31; the average listing price is $20.36 (sweet spot $15–$100). The average incumbent carries 1,404 reviews — the moat a new listing must climb.

swim bra

Worth a look

Shows demand growing +137.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+137.0%

90-day search growth — must beat 0% to launch

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Avg price

Great$20.36

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$8.40–$31.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,403.54

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$233K

$233K/yr · 1.5M searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.5%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, swim bra is a $233K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

swim bra market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: $255K–$305K; units × avg price
Conversion rate: 0.8%
Avg BSR: #115
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.1%
Avg brand age: 38 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

46 falling

Sellers

Top-5 brand share

32%

Top 20: 84%

Top-5 click share

16%

Top 20: 39%

Open market

62%

American Trends7%
Holipick7%
SWIMLANCE6%
OZICERD6%
CRZ YOGA6%
Tempt Me6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +137.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 17.9×

Open Trend

Top swim bra search terms

white bikini top279K/yr +94.3%1.1% conv.
swim bra162K/yr +149.3%0.4% conv.
black bathing suit top146K/yr +168.9%0.6% conv.
black swim top139K/yr +156.9%0.4% conv.
sports bra swim top81K/yr +215.7%0.4% conv.
underwire swim top63K/yr +209.4%0.0% conv.
white bathing suit top76K/yr +151.7%0.6% conv.
blue bikini top64K/yr +198.6%0.0% conv.
pink bikini top74K/yr +91.0%0.1% conv.
black swimsuit top62K/yr +134.4%0.5% conv.

All search terms

Top swim bra products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Womens Triangle Bikini Top String Push up Padded Halter Bathing Suit Top White S

Zonsaoja$10.334.5★202 rev

Suvimuga Womens Triangle Bikini Top Push up Padded Halter String Bathing Suits Top Black S

Suvimuga$17.254.4★1,681 rev

Sucrefas Womens Triangle Halter Bikini Top Adjustable String Removable Padded Swimsuit Bathing Suit Top White S

Sucrefas$17.064.4★399 rev

OZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black M

OZICERD$9.954.5★1,454 rev

Tempt Me Women Black Sports Bra Bikini Tops Scoop Neck Bathing Suits Top Padded Swim Crop Tops Only M

Tempt Me$22.554.5★902 rev

Newest

by launch date

SWIMLANCE Womens V Neck Triangle Bikini Top Cheeky Swimsuit Adjustable Back Self Tie Spaghetti Straps Bathing Suit(White M)

SWIMLANCE$16.3519 rev

3mo ago

Womens Ruched White Bikini Top Bathing Suit Top Criss Coss Back Adjustable Spaghetti Straps Swimsuit Top S White

SWIMLANCE$16.6514 rev

3mo ago

Womens Triangle Halter Bikini Tops Self Tie Spaghetti Straps Sexy String Swim Bathing Suit Top(White S)

SWIMLANCE$9.8618 rev

4mo ago

VividHarbor Twist Knot Bikini Top for Women V Neck Push Up Padded Swimsuit Adjustable Straps Bathing Suit Swim Tops Only White

VividHarbor$23.68102 rev

5mo ago

2026 Fashion Sports Swim Bra Classic Bikini Tops for Women Bathing Suits Top with Padded Crop Swimsuit Black M

American Trends$17.8697 rev

8mo ago

What buyers say about swim bra

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Fits to size”

Comfort-Overall12%

“Super comfortable”

Quality-Overall8%

“The quality seems consistent throughout products”

Material Quality5%

“Good material”

Shape/Style4%

“Sexy and flattering style”

Color3%

“Beautiful Color”

Value For Money3%

“Worth it”

Strap/String Quality3%

“Also liked that the straps are adjustable”

Soft Feel2%

“buttery soft”

Advertised Vs Actual Product2%

“looks as advertised”

What buyers complain about

Size-Overall32%

“Runs a little big”

Chest Fit3%

“Was small in the chest”

Quality-Overall3%

“I'm familiar with this level of quality so I know that after wearing this top a few times, the bra pad will be useless”

Strap/String Quality3%

“Straps set too far apart”

Material Quality3%

“the material is cheap”

Advertised Vs Actual Product3%

“False advertising”

Comfort-Overall2%

“not comfy”

Color2%

“Then the whole bra started loosing color”

Shape/Style2%

“It makes my shape look a bit odd”

Stretchability/Expandability/Elasticity2%

“Stretched out in no time”

Top return reasons

Size-Overall52%

Chest Fit27%

Shape/Style3%

Length2%

Waist Fit2%

Advertised Vs Actual Product2%

Material Quality2%

Color1%

Strap/String Quality1%

Comfort-Overall1%

Common questions

Is swim bra profitable to sell on Amazon United States?: The niche generates $233K/yr across 139 tracked products. 9 of 38 products launched in the last 360 days are still selling. 90-day search growth is +137.0%. Flapen's verdict: Worth a look (64/100).
How competitive is the swim bra niche?: 46 brands and 52 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 32% of demand.
What do buyers complain about in swim bra?: Top complaints mined from reviews: Size-Overall, Chest Fit, Quality-Overall. The return rate is 13.5% — above our launch gate.
When does demand for swim bra peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 17.9× the quietest.
What does it cost to enter the swim bra niche?: Listings span $8.40–$31.31; the average listing price is $20.36 (sweet spot $15–$100). The average incumbent carries 1,404 reviews — the moat a new listing must climb.