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Swim Bag

Maybe

Products sell for $42.66 on average, inside the sweet spot. But the products selling today already average 4.7★, so Swim Bag is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$1.3M/yr1.6M searches / yr
90-day growth
+30.0%search demand this quarter
Competition
24%top-5 click share · 27 brands · 80 sellers

Flapen Score

Swim Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Swim Bag is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swim Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Swim Bag 1.6M times last year and spent an estimated $1.3M. The top 5 brands take 74% of clicks. Demand peaks in Jun. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+30.0%
Conversion, latest week
1.9%
Market size, estimated
$1.3Ma year
Peak month
June1.8× the quietest month
Top search term
swim bag406K searches a year

02 · Price

A sale here is worth $42.66.

Listings sell for $42.66 on average, from $8.56 to $97.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $42.66 that is $11K to $21K a year per listing.

Average price
$42.66inside the $15 to $100 sweet spot
Price range
$8.56–$97.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$11K–$21K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #82 within Gym Bags. It carries 3,574 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
7.9%
Average rank
#82in Gym Bags
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,574per listing
Listings tracked
86

04 · Newcomers

Amazon counts 16 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
16Amazon's first-year sales bar
Average brand age
38 months

Products

Top Swim Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

$0$26K$52K$78K$104K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

80

Top-5 brand share

74%

Top 20: 97%

Top-5 click share

24%

Top 20: 54%

Open market

22%

  • TYR29%
  • ARENA17%
  • Speedo14%
  • HOHOM7%
  • WANDF6%
  • Fammart5%

Demand

Swim Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Swim Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swim bag406K/yr
  • tyr181K/yr
  • swim backpack89K/yr
  • swimming bag81K/yr
  • swim bags for swimmers104K/yr
  • arena swim bag87K/yr
  • beach bag for men50K/yr
  • mens beach bag43K/yr
  • swim bags48K/yr
  • mesh swim bag48K/yr

Reviews and returns

What reviews say buyers love and hate about Swim Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.54

Little small

bag is small

It is huge

Durability9%−0.05

Durability is very poor

Did not even last

after a couple weeks its completely falling apart

Strap/String Quality9%−0.06

the strap is breaking

Uncomfortable straps

strap broke in 2 weeks

Quality-Overall5%+0.38

But the quality is cheap feels very cheap

Backpack is not good Quality

Low quality

Weight Heavy3%−0.01

bulky

A little heavy

it got very heavy at times

Love

Size-Overall15%+0.54

The pack is a great size

Good size to keep

Good Size

Quality-Overall12%+0.38

the quality is strong

Decent quality

The bag is nice quality

Pockets/Compartments9%+0.35

Many pockets

lots of pockets

Lots of compartments

Value For Money8%+0.49

Good investment

Great buy for the money

Great deal

Storage Capacity7%+0.69

plenty of room

great space

Lots of storage

Return

3.4% Return rate 75% Fixable by listing

Size-Overall52%██████

Little small

bag is small

It is huge

Color6%▇█▇██▇
Material Quality5%▇█▆▆▆▆

the materials seem flimsy

the material is a little unforgiving

lacks quality material

Value For Money5%█▅▇▅██

Not worth it

its a little pricey

A little bit expensive

Advertised Vs Actual Product4%▇█▇▇▇▆

This backpack does not fold up into itself the way it is portrayed to in the ad

False advertising

Not quite as pictured

FAQ

Common Swim Bag questions

Answered from the same tracked data.