sweatshirt for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.55avg listing price — sweet spot $15–$100
Price range
Incredible$21.48–$30.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great124.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.6%return rate — above 5% kills the launch gate
Growth
Bad-37.4%90-day search growth — must beat 0% to launch
Market size
Bad$7K$7K/yr · 226K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sweatshirt for women is a $7K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
sweatshirt for women market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $7K–$14K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #14,109
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 3.5%
- Avg brand age
- 27 months
- Avg seller age
- 215 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- KIEKIECOO44%
- Lubpow35%
- GASHIK13%
- Enthowother8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.4% search growth over the last 90 days.Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 22.7×
Top sweatshirt for women search terms
- pink pom puff hoodie56K/yr
- pink puff hoodie38K/yr
- ping-pong puff hoodie20K/yr
- pink palm puff hoodies16K/yr
- palm puff hoodie24K/yr
- pink plum puff hoodie7K/yr
- pink pom puff13K/yr
- pink pong puff hoodie11K/yr
- pink palm puff sweatshirt10K/yr
- pink palm hoodie10K/yr
Top sweatshirt for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KIEKIECOO Girls Palm Graphic Hoodie Beach Cute Hoodies With Pocket Kids Preppy Sweatshirt Ocean Pullover Long Sleeve Top(Pink 120)
KIEKIECOO$21.484.5★160 rev
KIEKIECOO Girls Palm Graphic Hoodie Beach Cute Hoodies With Pocket Kids Preppy Sweatshirt Ocean Pullover Long Sleeve Top(Pink 130)
KIEKIECOO$28.474.5★160 rev
Lubpow Womens Cute Pink Flower Hoodie Aesthetic Preppy Hawaiian Hibiscus Sweatshirt Casual Puff Graphic Hoodies Pullover Tops(Pink S)
Lubpow$29.004.4★106 rev
Lubpow Womens Cute Pink Flower Hoodie Aesthetic Preppy Hawaiian Hibiscus Sweatshirt Casual Puff Graphic Hoodies Pullover Tops(Blue S)
Lubpow$28.954.4★106 rev
Graphic Palm Hoodies for Women Girls Cute Outfits Puff Hoodie Sweatshirts (Pink S)
GASHIK$30.234.4★133 rev
Newest
by launch date
Enthowother Palm Puff Hoodie for Women Cute Palm Pink Graphic Pullover Sweatshirt (Pink Small)
Enthowother$21.7648 rev
Enthowother Palm Puff Hoodie for Women Cute Palm Pink Graphic Pullover Sweatshirt (Pink Large)
Enthowother$21.6048 rev
Graphic Girls Pink Puff Hoodie Cute Flower Casual Sweatshirt Kids Teens(Pink S)
GASHIK$23.9928 rev
KIEKIECOO Girls Palm Graphic Hoodie Beach Cute Hoodies With Pocket Kids Preppy Sweatshirt Ocean Pullover Long Sleeve Top(Pink 120)
KIEKIECOO$21.48160 rev
KIEKIECOO Girls Palm Graphic Hoodie Beach Cute Hoodies With Pocket Kids Preppy Sweatshirt Ocean Pullover Long Sleeve Top(Pink 130)
KIEKIECOO$28.47160 rev
Trending
90-day click momentumGraphic Girls Pink Puff Hoodie Cute Flower Casual Sweatshirt Kids Teens(Pink S)
GASHIK$23.994.4★
Lubpow Cute Pink Flower Hoodie for Woman Preppy Sweatshirts Trendy Puff Print Letter Graphic Hoodies Casual Pullover Tops(Blue M)
Lubpow$28.484.5★
Lubpow Womens Cute Pink Flower Hoodie Aesthetic Preppy Hawaiian Hibiscus Sweatshirt Casual Puff Graphic Hoodies Pullover Tops(Pink S)
Lubpow$29.004.4★
KIEKIECOO Girls Palm Graphic Hoodie Beach Cute Hoodies With Pocket Kids Preppy Sweatshirt Ocean Pullover Long Sleeve Top(Pink 150)
KIEKIECOO$29.354.5★
KIEKIECOO Girls Palm Graphic Hoodie Beach Cute Hoodies With Pocket Kids Preppy Sweatshirt Ocean Pullover Long Sleeve Top(Pink 120)
KIEKIECOO$21.484.5★
What buyers say about sweatshirt for women
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“My granddaughter loves the color”
“Great fit”
“its soooo comfy”
“style, Granddaughter loved it”
“Very cute and well made little girls pink beach design hoodie”
“it is holding up well even after being washed a few times”
“When our temperatur is above freezing she wears this 6/7 jacket with a smile on her face because it keeps her warm”
“cheaper”
“high quality material”
What buyers complain about
“Very low quality”
“Emblem not stuck to hoodie”
“Small print on back”
“Super thin ugly not over sized at all”
“In fact it doesnt have any lining at all so I dont know what the person in the other review is talking about”
“material is like a normal sweatshirt”
“The front pocket ripped with a week of having it”
“I would order a size up”
“Not the pink puffy hoodie my daughter wanted”
Top return reasons
Common questions
- Is sweatshirt for women profitable to sell on Amazon United States?
- The niche generates $7K/yr across 16 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -37.4%. Flapen's verdict: Skip it (28/100).
- How competitive is the sweatshirt for women niche?
- 4 brands and 6 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sweatshirt for women?
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Print Quality. The return rate is 6.6% — above our launch gate.
- When does demand for sweatshirt for women peak?
- Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 22.7× the quietest.
- What does it cost to enter the sweatshirt for women niche?
- Listings span $21.48–$30.97; the average listing price is $27.55 (sweet spot $15–$100). The average incumbent carries 125 reviews — the moat a new listing must climb.