Sweatshirt Dress
FailDemand is soft, at -66.9% this quarter, so Sweatshirt Dress is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $92K/yr1.5M searches / yr
- 90-day growth
- -66.9%search demand this quarter
- Competition
- 13%top-5 click share · 57 brands · 62 sellers
Flapen Score
Sweatshirt Dress against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sweatshirt Dress is stronger. Inside it, weaker.
Market
The Sweatshirt Dress market on Amazon at a glance
Shoppers on Amazon United States searched for Sweatshirt Dress 1.5M times last year and spent an estimated $92K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -66.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -66.9%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $92Ka year
- Peak month
- December9.1× the quietest month
- Top search term
- sweatshirt dress402K searches a year
02 · Price
A sale here is worth $27.41.
Listings sell for $27.41 on average, from $8.73 to $53.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.41 that is $0 to $3K a year per listing.
- Average price
- $27.41inside the $15 to $100 sweet spot
- Price range
- $8.73–$53.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 10.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #5,658 within Dresses. It carries 2,425 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 99%
- Out of stock, average day
- 15.6%
- Average rank
- #5,658in Dresses
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 2,425per listing
- Listings tracked
- 172
04 · Newcomers
2 of last year's 44 launches cleared the first-year sales bar.
44 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 44
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Sweatshirt Dress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 13% of clicks. An open shelf where new products get seen.
Brands
57 falling
Sellers
62
Top-5 brand share
46%
Top 20: 81%
Top-5 click share
13%
Top 20: 33%
Open market
51%
- Brand 113%
- Brand 212%
- Brand 39%
- Brand 49%
- Brand 54%
- Brand 63%
Demand
Sweatshirt Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.1×
Search terms
Top Sweatshirt Dress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sweatshirt dress402K/yr
- hoodie dress254K/yr
- hoodie dress for women208K/yr
- sweatshirt dress women150K/yr
- hooded dress65K/yr
- hooded dress womens38K/yr
- hoodie dress for women with pockets52K/yr
- womens sweatshirt dress38K/yr
- oversized sweatshirt dress20K/yr
- sweatshirt dresses23K/yr
Reviews and returns
What reviews say buyers love and hate about Sweatshirt Dress
We read the reviews and the return reasons for every product selling here.
“Just too long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweatshirt Dress questions
Answered from the same tracked data.









