Sweaters for Women
MaybeShoppers spend $2.8M a year here. But buyers convert on only 0.6% of searches, so Sweaters for Women is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 4555
- Market size
- $2.8M/yr25.5M searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 18%top-5 click share · 38 brands · 47 sellers
Flapen Score
Sweaters for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sweaters for Women is stronger. Inside it, weaker.
Market
The Sweaters for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Sweaters for Women 25.5M times last year and spent an estimated $2.8M. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 25.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.
- Searches, last 12 months
- 25.5M
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $2.8Ma year
- Peak month
- December4.6× the quietest month
- Top search term
- cardigan sweaters for women6.6M searches a year
02 · Price
A sale here is worth $18.55.
Listings sell for $18.55 on average, from $9.17 to $33.51. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,000 to 1,250 of them. At $18.55 that is $19K to $23K a year per listing.
- Average price
- $18.55inside the $15 to $100 sweet spot
- Price range
- $9.17–$33.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $19K–$23K
- Returns
- 9.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #103 within Sweaters. It carries 8,631 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 99%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #103in Sweaters
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 8,631per listing
- Listings tracked
- 133
04 · Newcomers
Amazon counts 15 of last year's 25 launches as successful.
25 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 25
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Sweaters for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Trendy Queen Cropped Cardigan Sweaters for Women Lightweight Y2k Fall Outfits Spring Fashion Clothes 2026 Grey M
- Price
- $25.99
- Rating
- 4.5/5
- Reviews
- 1,455
- Age
- 1y ago
Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Navy 2X
- Price
- $14.53
- Rating
- 4.4/5
- Reviews
- 19,543
- Age
- 6y ago
Casuashion Womens Cropped Cardigan Sweaters Crew Neck Button Down Open Front Knit Bolero Shrugs Black
- Price
- $20.02
- Rating
- 4.3/5
- Reviews
- 593
- Age
- 1y ago
GRECERELLE Womens Long Sleeve V-Neck Button Down Cardigan Knit Shrugs Sweaters(Black Large)
- Price
- $14.74
- Rating
- 4.6/5
- Reviews
- 7,273
- Age
- 2y ago
GRECERELLE Womens Long Sleeve V-Neck Button Down Cardigan Knit Shrugs Sweaters(Black Medium)
- Price
- $14.84
- Rating
- 4.6/5
- Reviews
- 7,273
- Age
- 2y ago
Trending
90-day click momentumAmazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Navy 2X
- Price
- $14.53
- Rating
- 4.4/5
- Reviews
- 19,543
- Age
- 6y ago
WIFFGO Womens Summer Crochet Lightweight Cardigan Sweaters Boho Kimono Long Sleeve Open Front Knitted Outwear Outfits A-Beige
- Price
- $15.18
- Rating
- 4.1/5
- Reviews
- 197
- Age
- 7mo ago
Arach&Cloz Womens Cardigan Sweaters 2026 Spring Summer Fashion Soft Wool Knit Long Sleeve Business Casual Outfits Work Trendy Cashmere Cardigans Lightweight Button Down Dressy Tops Coffee M
- Price
- $23.43
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 1y ago
GRACE KARIN Pink Cardigan Sweaters for Women Lightweight Cardigans for Women Trendy Spring Outfits Summer Clothes XL
- Price
- $17.80
- Rating
- 4.5/5
- Reviews
- 3,220
- Age
- 5y ago
Amazon Essentials Womens Lightweight Long Sleeve Open-Front Cardigan Sweater (Available in Plus Size) Oatmeal Heather Large
- Price
- $14.47
- Rating
- 4.4/5
- Reviews
- 28,029
- Age
- 4y ago
Newest
by launch dateWIFFGO Womens Summer Crochet Lightweight Cardigan Sweaters Boho Kimono Long Sleeve Open Front Knitted Outwear Outfits A-Beige
- Price
- $15.18
- Rating
- 4.1/5
- Reviews
- 197
- Age
- 7mo ago
Bellcoco Cardigan Sweaters for Women Lightweight Crew Neck Button Down Long Sleeve Spring Summer Outfits Fashion Sweater 2026 Black M
- Price
- $14.79
- Rating
- 4.5/5
- Reviews
- 587
- Age
- 1y ago
LILLUSORY Cardigan Sweaters for Women Lightweight Open Front Cardigans Casual Loose 2026 Fall Outfits with Pockets CoffeeGrey L
- Price
- $19.57
- Rating
- 4.3/5
- Reviews
- 1,232
- Age
- 1y ago
Yincro Womens Lightweight Cardigan Long Sleeve Open Front Casual Sweater Cardigans with Pockets (Black XL)
- Price
- $11.70
- Rating
- 4.5/5
- Reviews
- 2,365
- Age
- 1y ago
Arach&Cloz Womens Cardigan Sweaters 2026 Spring Summer Fashion Soft Wool Knit Long Sleeve Business Casual Outfits Work Trendy Cashmere Cardigans Lightweight Button Down Dressy Tops Coffee M
- Price
- $23.43
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
47
Top-5 brand share
59%
Top 20: 92%
Top-5 click share
18%
Top 20: 43%
Open market
37%
- Amazon Essentials30%
- Trendy Queen9%
- GRACE KARIN7%
- GRECERELLE6%
- Yincro6%
- Casuashion4%
Demand
Sweaters for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Sweaters for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cardigan sweaters for women6.6M/yr
- cardigan3.7M/yr
- lightweight cardigans for women728K/yr
- cardigan for women1.6M/yr
- womens cardigan1.6M/yr
- black cardigan for women1.3M/yr
- black cardigan748K/yr
- cardigan sweaters for women lightweight255K/yr
- light weight cardigan women304K/yr
- womens cardigans819K/yr
Reviews and returns
What reviews say buyers love and hate about Sweaters for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too short
longer than expected
Run large
Flimsy quality
Cheaply made
Low quality
The material was not soft
Cheap Material
low quality material
It is on the thin side
This material is thicker
its a tiny bit thick
Thin sweater
It's thin
Fabric was very thin
Love
Excellent fit
Flattering fit
Fits as expected
This cardi is really good quality
Quality affordable
Amazing quality
Buttery soft
Feels soft
Material is soft
Easy carefree lightweight
This is the perfect lightweight fabric for summer
Nice lightweight
Color is as described
True to size and color
I love the color
Return
9.2% Return rate 79% Fixable by listing
Too short
longer than expected
Run large
The material was not soft
Cheap Material
low quality material
Not a true white in my opinion
Misleading colors
It is not bright
Thin sweater
It's thin
Fabric was very thin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweaters for Women questions
Answered from the same tracked data.