sweaters for men
Skip itSoft demand (-65.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$24.64avg listing price — sweet spot $15–$100
Price range
Great$8.57–$98.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$489K$489K/yr · 8.3M searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.6%return rate — above 5% kills the launch gate
Review moat
Bad18,591.82avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-65.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sweaters for men is a $489K/yr Amazon United States market (8.3M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
sweaters for men market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- $739K–$986K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #173
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.4%
- Avg brand age
- 40 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
155
Top-5 brand share
70%
Top 20: 92%
Top-5 click share
16%
Top 20: 42%
Open market
28%
- Amazon Essentials45%
- Hanes14%
- PJ PAUL JONES4%
- QOSOQ4%
- Fruit of the Loom3%
- COOFANDY3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -65.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.8×
Top sweaters for men search terms
- sweaters for men1.5M/yr
- suter para hombre683K/yr
- mens sweater2.2M/yr
- mens sweaters1.7M/yr
- striped sweater298K/yr
- men sweater586K/yr
- sweater men264K/yr
- sweater for men362K/yr
- suteres para hombre64K/yr
- sueras para hombre66K/yr
Top sweaters for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Cable Knit Long-Sleeve Crewneck Sweater 100% Cotton Big & Tall Options Available Light Blue Heather Large
Amazon Essentials$20.754.5★26,214 rev
QOSOQ Mens Casual Sweatshirt Pullover Sweater Casual Long Sleeve Stand Collar Quarter Button Sweaters Khaki
QOSOQ$29.614.3★1,371 rev
Amazon Essentials Mens Regular-Fit Cotton Blend V-Neck Sweater Caramel Heather Large
Amazon Essentials$18.704.5★324 rev
Hanes Mens Full-Zip Eco-Smart Hoodie Navy Large
Hanes$12.344.6★3,611 rev
Utopia Wear Turtleneck Men Slim Fit UPF 50+ Lightweight Pullover Sweater Long Sleeves Top Large Black
Utopia Wear$12.924.5★14,266 rev
Newest
by launch dateAmazon Essentials Mens Regular-Fit Cotton Blend V-Neck Sweater Caramel Heather Large
Amazon Essentials$18.70324 rev
Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow
BAERSkin$97.58442 rev
Cotrasen Sweaters for Men Cotton Knit Quarter Zip Pullover Business Casual Classic Long Sleeve Mock Neck Dress Sweater Black L
Cotrasen$31.86151 rev
QOSOQ Mens Casual Sweatshirt Pullover Sweater Casual Long Sleeve Stand Collar Quarter Button Sweaters Khaki
QOSOQ$29.611,371 rev
PJ PAUL JONES Sweater Mens Crewneck Long Sleeve Knitted Sweater Casual Cable Knit Sweaters Pullover Apricot L
PJ PAUL JONES$36.68889 rev
Trending
90-day click momentumBaerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow
BAERSkin$97.584.5★
Cotrasen Sweaters for Men Cotton Knit Quarter Zip Pullover Business Casual Classic Long Sleeve Mock Neck Dress Sweater Black L
Cotrasen$31.864.4★
Amazon Essentials Mens Cable Knit Long-Sleeve Crewneck Sweater 100% Cotton Big & Tall Options Available Oatmeal Heather Large
Amazon Essentials$17.904.5★
Amazon Essentials Mens Cable Knit Long-Sleeve Crewneck Sweater 100% Cotton Big & Tall Options Available Charcoal Heather Medium
Amazon Essentials$21.484.5★
Amazon Essentials Mens Regular Fit Cotton V-Neck Pullover Sweater (Available in Big & Tall) Navy XX-Large
Amazon Essentials$18.944.4★
What buyers say about sweaters for men
What buyers praise and complain about, mined from review topics.What buyers love
“flattering fit”
“The product is very good, good quality, and arrived on time”
“Amazing value”
“Quality and comfort”
“Comfy and warm”
“The material is soft and comfortable”
“Amazing color”
“Lightweight material”
“This hoodie is lightweight and somewhat fitted”
“As advertised”
What buyers complain about
“Too long”
“Bad quality control”
“Cheap Material”
“Not as thick as I wanted”
“Terrible pockets Do not buy”
“There are holes”
“Super thin”
“not durable”
“Very poor stitching quality”
“not worth even such low price”
Top return reasons
Common questions
- Is sweaters for men profitable to sell on Amazon United States?
- The niche generates $489K/yr across 133 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -65.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the sweaters for men niche?
- 44 brands and 155 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in sweaters for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 5.6% — above our launch gate.
- When does demand for sweaters for men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 17.8× the quietest.
- What does it cost to enter the sweaters for men niche?
- Listings span $8.57–$98.75; the average listing price is $24.64 (sweet spot $15–$100). The average incumbent carries 18,592 reviews — the moat a new listing must climb.