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Sweater Tank

Fail

Buyers convert on only 0.5% of searches, so Sweater Tank is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$66K/yr670K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
14%top-5 click share · 57 brands · 64 sellers

Flapen Score

Sweater Tank against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sweater Tank is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweater Tank market on Amazon at a glance

Shoppers on Amazon United States searched for Sweater Tank 670K times last year and spent an estimated $66K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 670K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
670K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
0.5%
Market size, estimated
$66Ka year
Peak month
October2.6× the quietest month
Top search term
black sweater vest99K searches a year

02 · Price

A sale here is worth $19.27.

Listings sell for $19.27 on average, from $8.51 to $30.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.27 that is $0 to $2K a year per listing.

Average price
$19.27inside the $15 to $100 sweet spot
Price range
$8.51–$30.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #325 within Sweaters. It carries 647 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#325in Sweaters
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
647per listing
Listings tracked
162

04 · Newcomers

26 of last year's 59 launches cleared the first-year sales bar.

59 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
59
Successful launches
26Amazon's first-year sales bar
Average brand age
30 months

Products

Top Sweater Tank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

57 falling

Sellers

64

Top-5 brand share

45%

Top 20: 80%

Top-5 click share

14%

Top 20: 35%

Open market

52%

  • Brand 116%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Sweater Tank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Sweater Tank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black sweater vest99K/yr
  • red sweater vest82K/yr
  • womens sweater tank18K/yr
  • cropped sweater vest49K/yr
  • sleeveless knit tops for women16K/yr
  • pink sweater vest51K/yr
  • plus size sweater vest72K/yr
  • green sweater vest49K/yr
  • white sweater vest36K/yr
  • tank sweaters for women12K/yr

Reviews and returns

What reviews say buyers love and hate about Sweater Tank

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
10.4%of orders come back
“Too long”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sweater Tank questions

Answered from the same tracked data.