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Sweater Set

Fail

An estimated 12.3% of orders come back, so Sweater Set is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$13K/yr1.2M searches / yr
90-day growth
-45.7%search demand this quarter
Competition
11%top-5 click share · 84 brands · 99 sellers

Flapen Score

Sweater Set against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sweater Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweater Set market on Amazon at a glance

Shoppers on Amazon United States searched for Sweater Set 1.2M times last year and spent an estimated $13K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
0.0%
Market size, estimated
$13Ka year
Peak month
December5.3× the quietest month
Top search term
womens pant sets72K searches a year

02 · Price

A sale here is worth $28.32.

Listings sell for $28.32 on average, from $8.50 to $61.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.32 that is $0 to $3K a year per listing.

Average price
$28.32inside the $15 to $100 sweet spot
Price range
$8.50–$61.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
12.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #197 within Clothing Sets. It carries 2,303 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
95%
Out of stock, average day
11.4%
Average rank
#197in Clothing Sets
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
2,303per listing
Listings tracked
271

04 · Newcomers

52 of last year's 94 launches cleared the first-year sales bar.

94 products launched here in the last 12 months. 52 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
94
Successful launches
52Amazon's first-year sales bar
Average brand age
27 months

Products

Top Sweater Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

84 rising

Sellers

99

Top-5 brand share

43%

Top 20: 77%

Top-5 click share

11%

Top 20: 29%

Open market

55%

  • Brand 121%
  • Brand 27%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Sweater Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Sweater Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens pant sets72K/yr
  • sweater sets for women523K/yr
  • womens pants sets45K/yr
  • sweater set309K/yr
  • 2 piece sets for women pants25K/yr
  • capri sets women 2 piece outfits casual17K/yr
  • womens casual set24K/yr
  • shirt and pants set for women26K/yr
  • women pant set18K/yr
  • pant and top set women17K/yr

Reviews and returns

What reviews say buyers love and hate about Sweater Set

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
26%of negative reviews mention “Size-Overall”
12.3%of orders come back
“Too short”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sweater Set questions

Answered from the same tracked data.