Sweater Dress for Women

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -87.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months

4.2M

Growth, 90 days vs prior 90

-87.6%

Conversion, latest week

0.1%

Market size, estimated

$139Ka year

Peak month

December109.4× the quietest month

Top search term

knitted dress88K searches a year

Listings sell for $33.32 on average, from $7.07 to $79.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $33.32 that is $0 to $3K a year per listing.

Average price

$33.32inside the $15 to $100 sweet spot

Price range

$7.07–$79.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

24.8%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #3,733 within Dresses. It carries 1,665 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#3,733in Dresses

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

1,665per listing

Listings tracked

308

69 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

69

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months