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Sweater Blazer

Fail

Buyers convert on only 0.3% of searches, so Sweater Blazer is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$47K/yr705K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
9%top-5 click share · 107 brands · 138 sellers

Flapen Score

Sweater Blazer against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sweater Blazer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweater Blazer market on Amazon at a glance

Shoppers on Amazon United States searched for Sweater Blazer 705K times last year and spent an estimated $47K. The top 5 brands take 43% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 705K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
705K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
0.3%
Market size, estimated
$47Ka year
Top search term
sheer cardigan for women55K searches a year

02 · Price

A sale here is worth $21.46.

Listings sell for $21.46 on average, from $8.54 to $44.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.46 that is $0 to $2K a year per listing.

Average price
$21.46inside the $15 to $100 sweet spot
Price range
$8.54–$44.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #350 within Sweaters. It carries 6,131 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#350in Sweaters
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
6,131per listing
Listings tracked
310

04 · Newcomers

23 of last year's 91 launches cleared the first-year sales bar.

91 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
91
Successful launches
23Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sweater Blazer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

107 rising

Sellers

138

Top-5 brand share

43%

Top 20: 68%

Top-5 click share

9%

Top 20: 24%

Open market

61%

  • Brand 111%
  • Brand 29%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 62%

Search terms

Top Sweater Blazer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheer cardigan for women55K/yr
  • floral cardigan86K/yr
  • crochet cardigan for women lightweight30K/yr
  • sweater blazer165K/yr
  • floral cardigan for women70K/yr
  • summer cover up cardigan16K/yr
  • crocheted cardigans for women29K/yr
  • hooded cardigan56K/yr
  • grecerelle cardigan for women33K/yr
  • western cardigans for women62K/yr

Reviews and returns

What reviews say buyers love and hate about Sweater Blazer

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
10.0%of orders come back
“Too short”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sweater Blazer questions

Answered from the same tracked data.