Sweater Blazer
FailBuyers convert on only 0.3% of searches, so Sweater Blazer is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $47K/yr705K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 9%top-5 click share · 107 brands · 138 sellers
Flapen Score
Sweater Blazer against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sweater Blazer is stronger. Inside it, weaker.
Market
The Sweater Blazer market on Amazon at a glance
Shoppers on Amazon United States searched for Sweater Blazer 705K times last year and spent an estimated $47K. The top 5 brands take 43% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 705K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 705K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $47Ka year
- Top search term
- sheer cardigan for women55K searches a year
02 · Price
A sale here is worth $21.46.
Listings sell for $21.46 on average, from $8.54 to $44.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.46 that is $0 to $2K a year per listing.
- Average price
- $21.46inside the $15 to $100 sweet spot
- Price range
- $8.54–$44.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 10.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #350 within Sweaters. It carries 6,131 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #350in Sweaters
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 6,131per listing
- Listings tracked
- 310
04 · Newcomers
23 of last year's 91 launches cleared the first-year sales bar.
91 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 91
- Successful launches
- 23Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Sweater Blazer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 9% of clicks. An open shelf where new products get seen.
Brands
107 rising
Sellers
138
Top-5 brand share
43%
Top 20: 68%
Top-5 click share
9%
Top 20: 24%
Open market
61%
- Brand 111%
- Brand 29%
- Brand 38%
- Brand 44%
- Brand 54%
- Brand 62%
Search terms
Top Sweater Blazer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sheer cardigan for women55K/yr
- floral cardigan86K/yr
- crochet cardigan for women lightweight30K/yr
- sweater blazer165K/yr
- floral cardigan for women70K/yr
- summer cover up cardigan16K/yr
- crocheted cardigans for women29K/yr
- hooded cardigan56K/yr
- grecerelle cardigan for women33K/yr
- western cardigans for women62K/yr
Reviews and returns
What reviews say buyers love and hate about Sweater Blazer
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweater Blazer questions
Answered from the same tracked data.









