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Sweat Jacket

Fail

Shoppers spend an estimated $17K a year here, so Sweat Jacket is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$17K/yr221K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
21%top-5 click share · 30 brands · 84 sellers

Flapen Score

Sweat Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sweat Jacket is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweat Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Sweat Jacket 221K times last year and spent an estimated $17K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
0.3%
Market size, estimated
$17Ka year
Peak month
September2.7× the quietest month
Top search term
sweat jackets for men33K searches a year

02 · Price

A sale here is worth $22.51.

Listings sell for $22.51 on average, from $9.81 to $58.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.51 that is $0 to $2K a year per listing.

Average price
$22.51inside the $15 to $100 sweet spot
Price range
$9.81–$58.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #196 within Active Hoodies. It carries 14,597 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
99%
Out of stock, average day
1.3%
Average rank
#196in Active Hoodies
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
14,597per listing
Listings tracked
87

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Sweat Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

84

Top-5 brand share

74%

Top 20: 95%

Top-5 click share

21%

Top 20: 52%

Open market

24%

  • Brand 145%
  • Brand 213%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 62%

Demand

Sweat Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Sweat Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sweat jackets for men33K/yr
  • mens lightweight hoodie full zip16K/yr
  • mens full zip sweatshirt23K/yr
  • light weight zip up hoodie men11K/yr
  • zipper sweatshirt for men13K/yr
  • light zip up hoodie men11K/yr
  • thin zip up hoodie men10K/yr
  • zip sweatshirts for men13K/yr
  • zippered sweatshirts for men11K/yr
  • mens sweat jacket7K/yr

Reviews and returns

What reviews say buyers love and hate about Sweat Jacket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Too big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sweat Jacket questions

Answered from the same tracked data.