Swatch Watches for Kids

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

1.8%

Market size, estimated

$126Ka year

Peak month

December22.9× the quietest month

Top search term

flik flak watches kids45K searches a year

Listings sell for $46.01 on average, from $22.93 to $79.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $46.01 that is $0 to $5K a year per listing.

Average price

$46.01inside the $15 to $100 sweet spot

Price range

$22.93–$79.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

6.2%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #8,960 within Watches. It carries 818 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

97%

Out of stock, average day

5.2%

Average rank

#8,960in Watches

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

818per listing

Listings tracked

38

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months