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Swatch Omega Moonwatch

Fail

Products sell for $2241.20 on average, outside the sweet spot, so Swatch Omega Moonwatch is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$659K/yr588K searches / yr
90-day growth
+13.9%search demand this quarter
Competition
43%top-5 click share · 10 brands · 61 sellers

Flapen Score

Swatch Omega Moonwatch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Swatch Omega Moonwatch is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swatch Omega Moonwatch market on Amazon at a glance

Shoppers on Amazon United States searched for Swatch Omega Moonwatch 588K times last year and spent an estimated $659K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $659K a year.

Searches, last 12 months
588K
Growth, 90 days vs prior 90
+13.9%
Conversion, latest week
0.1%
Market size, estimated
$659Ka year
Peak month
November1.8× the quietest month
Top search term
omega speedmaster149K searches a year

02 · Price

A sale here is worth $2241.20.

Listings sell for $2241.20 on average, from $26.87 to $8489.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $2241.20 that is $0 to $224K a year per listing.

Average price
$2241.20above the $15 to $100 sweet spot
Price range
$26.87–$8489.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$224K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #5,812 within Watches. It carries 2,493 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
56%
Out of stock, average day
2.8%
Average rank
#5,812in Watches
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,493per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Swatch Omega Moonwatch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

$0$66K$132K$198K$263K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

61

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 89%

Open market

9%

  • Omega29%
  • Fossil28%
  • SEIKO20%
  • Invicta5%
  • Timex5%
  • Diesel4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Swatch Omega Moonwatch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Swatch Omega Moonwatch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • omega speedmaster149K/yr
  • omega seamaster116K/yr
  • omega seamaster 300m31K/yr
  • omega seamaster watches for men73K/yr
  • omega moonwatch30K/yr
  • omega speedmaster moonwatch40K/yr
  • speedmaster15K/yr
  • speedmaster watch15K/yr
  • mens omega watch11K/yr
  • omega watches for men clearance9K/yr

Reviews and returns

What reviews say buyers love and hate about Swatch Omega Moonwatch

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Durability”
5.3%of orders come back
“Broke after a month”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Swatch Omega Moonwatch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data