Is swat hat profitable to sell on Amazon United States?

The niche generates $0/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (31/100).

How competitive is the swat hat niche?

14 brands and 40 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 67% of demand.

When does demand for swat hat peak?

Demand peaks in Oct–Nov; the busiest month runs 36.6× the quietest.

What does it cost to enter the swat hat niche?

Listings span $9.49–$37.95; the average listing price is $18.10 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.

swat hat

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Avg price

Great$18.10

avg listing price — sweet spot $15–$100

Price range

Great$9.49–$37.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Review moat

Good1,120.24

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 18K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, swat hat is a $0/yr Amazon United States market (18K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 31/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

swat hat market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $14K–$18K; units × avg price
Conversion rate: 0.0%
Avg BSR: #104,050
Page quality: 0%
Prime: 53%
Sponsored: 41%
Out of stock: 9.9%
Avg brand age: 72 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

27%

Freedom Farms18%
L8502-LXYB15%
Rothco14%
Center Mass, Inc.12%
Roma Costume7%
TRKEJUWLW7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 36.6×

Open Trend

Top swat hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

L8502-LXYB SWAT Law Embroidered Mens Baseball Cap Cotton Washed Baseball Hat (Black)

L8502-LXYB$18.170.0★0 rev

Rothco SWAT Law Enforcement Adjustable Insignia Cap

Rothco$14.744.4★43 rev

Baseball Hat with Master SWAT Operator Insignia - Black with Rawhide Patch - L/XL Large/X-Large - Hat with a Premium Flexible Band

Center Mass, Inc.$29.675.0★3 rev

SWAT Embroidered Baseball Cap with Adjustable Hook and Loop Closure

Freedom Farms$9.904.7★8 rev

Roma Costume Swat Hat As Shown Black One Size

Roma Costume$9.584.6★313 rev

Newest

by launch date

SWAT Operator Hat - L/XL - Black Hat with Tan Eagle - Hat with a Premium Flexible Band

CENTER MASS$35.610 rev

4w ago

TRKEJUWLW Swat Operator Baseball Cap Adjustable Unconstructed Washed Dad Trucker Hat for Men Women Black

TRKEJUWLW$10.890 rev

4mo ago

TRKEJUWLW Swat Operator Baseball Cap Adjustable Unconstructed Washed Dad Trucker Hat for Men Women Natural

TRKEJUWLW$10.970 rev

4mo ago

13FA SWAT Boonie Hat - Tactical Sun Protection for Law Enforcement - Lightweight Adjustable and Breathable. Built for Duty Training and Outdoor Use

13Fifty$37.950 rev

1y ago

ERDOGLY Swat Hat Police Adjustable Black Baseball Cap with Cop Badge Secret Service Earpiece and Sunglasses 3D Embroidered Cop Hat for Adults Men Women Police Officer Costume Accessories

ERDOGLY$22.9970 rev

1y ago

What buyers say about swat hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fits well”

Quality-Overall25%

“Quality product”

Adjustability/Rotatability/Reclining11%

“Adjustable and fits great”

Design-Overall11%

“Also love the design”

Color11%

“Will buy other colors”

Value For Money8%

“I got my money's worth”

Durability8%

“its very durable”

Top return reasons

Size-Overall53%

Advertised Vs Actual Product8%

Color7%

Quality-Overall4%

Value For Money3%

Functionality-Overall3%

Neck Fit3%

Comfort-Overall2%

Adhesion/Stickiness2%

Knot/Thread Quality2%

Common questions

Is swat hat profitable to sell on Amazon United States?: The niche generates $0/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (31/100).
How competitive is the swat hat niche?: 14 brands and 40 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 67% of demand.
When does demand for swat hat peak?: Demand peaks in Oct–Nov; the busiest month runs 36.6× the quietest.
What does it cost to enter the swat hat niche?: Listings span $9.49–$37.95; the average listing price is $18.10 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.