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Swat Costume for Boys

Fail

Demand is soft, at -30.9% this quarter, so Swat Costume for Boys is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$130K/yr472K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
28%top-5 click share · 29 brands · 46 sellers

Flapen Score

Swat Costume for Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Swat Costume for Boys is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swat Costume for Boys market on Amazon at a glance

Shoppers on Amazon United States searched for Swat Costume for Boys 472K times last year and spent an estimated $130K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
472K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
0.8%
Market size, estimated
$130Ka year
Peak month
October18.6× the quietest month
Top search term
swat costume for kids121K searches a year

02 · Price

A sale here is worth $34.32.

Listings sell for $34.32 on average, from $16.93 to $84.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $34.32 that is $0 to $3K a year per listing.

Average price
$34.32inside the $15 to $100 sweet spot
Price range
$16.93–$84.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #1,596 within Boys. It carries 435 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
89%
Out of stock, average day
13.8%
Average rank
#1,596in Boys
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
435per listing
Listings tracked
54

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Swat Costume for Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

46

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

28%

Top 20: 69%

Open market

41%

  • Brand 118%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Swat Costume for Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 18.6×

Search terms

Top Swat Costume for Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swat costume for kids121K/yr
  • swat costume115K/yr
  • fbi costume for kids48K/yr
  • kids swat costume22K/yr
  • swat gear for kids6K/yr
  • swat costume for boys58K/yr
  • swat team costume11K/yr
  • swat uniform6K/yr
  • swat costumes8K/yr
  • s.w.a.t costume12K/yr

Reviews and returns

What reviews say buyers love and hate about Swat Costume for Boys

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
6.7%of orders come back
“Way too small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Swat Costume for Boys questions

Answered from the same tracked data.