Survivor Buff

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

184K

Growth, 90 days vs prior 90

+0.6%

Conversion, latest week

1.7%

Market size, estimated

$66Ka year

Peak month

October3.2× the quietest month

Top search term

survivor buff144K searches a year

Listings sell for $21.83 on average, from $6.26 to $50.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $21.83 that is $2K to $5K a year per listing.

Average price

$21.83inside the $15 to $100 sweet spot

Price range

$6.26–$50.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #7,812 within Balaclavas. It carries 3,490 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

94%

Out of stock, average day

24.0%

Average rank

#7,812in Balaclavas

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

3,490per listing

Listings tracked

31

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months