Surgical Steel Earrings

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $919K a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

2.7%

Market size, estimated

$919Ka year

Peak month

December3.6× the quietest month

Top search term

hypoallergenic earrings for girls419K searches a year

Listings sell for $14.17 on average, from $9.82 to $50.82. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $14.17 that is $11K to $14K a year per listing.

Average price

$14.17under the $15 to $100 sweet spot

Price range

$9.82–$50.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$14K

Returns

1.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #175 within Jewelry. It carries 1,841 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#175in Jewelry

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,841per listing

Listings tracked

54

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

39 months