Surfer Necklace
FailThe top 5 products take 73% of clicks, so Surfer Necklace is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $121K/yr361K searches / yr
- 90-day growth
- +39.8%search demand this quarter
- Competition
- 73%top-5 click share · 12 brands · 14 sellers
Flapen Score
Surfer Necklace against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Surfer Necklace is stronger. Inside it, weaker.
Market
The Surfer Necklace market on Amazon at a glance
Shoppers on Amazon United States searched for Surfer Necklace 361K times last year and spent an estimated $121K. The top 5 brands take 80% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.
- Searches, last 12 months
- 361K
- Growth, 90 days vs prior 90
- +39.8%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $121Ka year
- Peak month
- July2.7× the quietest month
- Top search term
- puka shell necklace men100K searches a year
02 · Price
A sale here is worth $12.27.
Listings sell for $12.27 on average, from $8.87 to $16.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.27 that is $3K to $6K a year per listing.
- Average price
- $12.27under the $15 to $100 sweet spot
- Price range
- $8.87–$16.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,233 within Jewelry. It carries 1,213 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,233in Jewelry
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 1,213per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Surfer Necklace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
14
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
14%
- Brand 130%
- Brand 219%
- Brand 317%
- Brand 47%
- Brand 57%
- Brand 66%
- Open — no brand owns it (6 brands, 14%)
Demand
Surfer Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×
Search terms
Top Surfer Necklace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puka shell necklace men100K/yr
- surfer necklace37K/yr
- shell necklace men26K/yr
- mens beach necklace16K/yr
- beach necklace for men17K/yr
- hawaiian necklace for men22K/yr
- surfer necklace for men19K/yr
- pooka shell necklace men22K/yr
- mens shell necklace16K/yr
- puka shells13K/yr
Reviews and returns
What reviews say buyers love and hate about Surfer Necklace
We read the reviews and the return reasons for every product selling here.
“Broke fast”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surfer Necklace questions
Answered from the same tracked data.









