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Surfer Necklace

Fail

The top 5 products take 73% of clicks, so Surfer Necklace is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$121K/yr361K searches / yr
90-day growth
+39.8%search demand this quarter
Competition
73%top-5 click share · 12 brands · 14 sellers

Flapen Score

Surfer Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Surfer Necklace is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surfer Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Surfer Necklace 361K times last year and spent an estimated $121K. The top 5 brands take 80% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
+39.8%
Conversion, latest week
2.7%
Market size, estimated
$121Ka year
Peak month
July2.7× the quietest month
Top search term
puka shell necklace men100K searches a year

02 · Price

A sale here is worth $12.27.

Listings sell for $12.27 on average, from $8.87 to $16.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.27 that is $3K to $6K a year per listing.

Average price
$12.27under the $15 to $100 sweet spot
Price range
$8.87–$16.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,233 within Jewelry. It carries 1,213 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,233in Jewelry
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
1,213per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Surfer Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

14%

  • Brand 130%
  • Brand 219%
  • Brand 317%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (6 brands, 14%)

Demand

Surfer Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Surfer Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puka shell necklace men100K/yr
  • surfer necklace37K/yr
  • shell necklace men26K/yr
  • mens beach necklace16K/yr
  • beach necklace for men17K/yr
  • hawaiian necklace for men22K/yr
  • surfer necklace for men19K/yr
  • pooka shell necklace men22K/yr
  • mens shell necklace16K/yr
  • puka shells13K/yr

Reviews and returns

What reviews say buyers love and hate about Surfer Necklace

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Durability”
4.5%of orders come back
“Broke fast”
A buyer, on “Durability”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Surfer Necklace questions

Answered from the same tracked data.