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Surfer Bracelets

Maybe

The top 5 brands take only 43% of clicks. But shoppers spend only $23K a year here, so Surfer Bracelets is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$23K/yr117K searches / yr
90-day growth
+57.6%search demand this quarter
Competition
29%top-5 click share · 42 brands · 45 sellers

Flapen Score

Surfer Bracelets against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Surfer Bracelets is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surfer Bracelets market on Amazon at a glance

Shoppers on Amazon United States searched for Surfer Bracelets 117K times last year and spent an estimated $23K. The top 5 brands take 43% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+57.6%
Conversion, latest week
1.6%
Market size, estimated
$23Ka year
Peak month
July2.4× the quietest month
Top search term
surfer bracelets39K searches a year

02 · Price

A sale here is worth $11.85.

Listings sell for $11.85 on average, from $4.10 to $28.42. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $11.85 that is $0 to $1K a year per listing.

Average price
$11.85under the $15 to $100 sweet spot
Price range
$4.10–$28.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,302 within Jewelry. It carries 1,326 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
96%
Out of stock, average day
3.4%
Average rank
#1,302in Jewelry
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,326per listing
Listings tracked
77

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Surfer Bracelets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$457$913$1K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

45

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

29%

Top 20: 58%

Open market

49%

  • Made by Nami11%
  • Hang Loose Bands8%
  • Rumi Sumaq8%
  • CHEMUSE8%
  • Florideco7%
  • LIVLOKO7%

Demand

Surfer Bracelets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Surfer Bracelets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surfer bracelets39K/yr
  • surfer bracelets for men13K/yr
  • surf bracelets9K/yr
  • surfer anklet6K/yr
  • surfer bracelet8K/yr
  • mens surfer bracelet8K/yr
  • mens beach bracelet6K/yr
  • surfer bracelets for women6K/yr
  • surfer anklets for women4K/yr
  • boho surfer bracelets3K/yr

Reviews and returns

What reviews say buyers love and hate about Surfer Bracelets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.23

Fell apart easily

broke

fell apart

Quality-Overall18%+0.63

Low quality

very cheap quality

Cheaply made

Size-Overall16%−0.07

Run big

Extremely small

It barely fits

Color6%+0.18

Color changed months later

Didnt match colors

each is a different color

Material Quality3%−0.02

Fake material

Not Great Material

Kind of feels like plastic in places

Love

Quality-Overall28%+0.63

Excellent quality

Good quality bracelets

Quality bracelet

Value For Money12%+1.03

Great Deal

Less expensive

Fair price

Size-Overall8%−0.07

Looks great size fits as described

Beautiful fit

it looks and fits just like advertised

Durability7%−0.23

Appears to be durable

it is still in good condition

Great for daily wear

Color6%+0.18

Great colors

Nice color combination

colors don't fade

Return

2.5% Return rate 75% Fixable by listing

Size-Overall37%▇▇█▇▇█

Run big

Extremely small

It barely fits

Wrist Fit13%█▆▅▆▅▅

Need a large wrist

Too large for my wrist

the sizes are too big for people with small wrists

Quality-Overall10%▆█▆▆▅▆

Low quality

very cheap quality

Cheaply made

Advertised Vs Actual Product8%▅▇█▆▇▆
Color5%▇▄▄▆█▅

Color changed months later

Didnt match colors

each is a different color

FAQ

Common Surfer Bracelets questions

Answered from the same tracked data.