Surf Watch
FailThe top 5 brands take 100% of clicks, so Surf Watch is a Fail.
- Flapen Score
- 36 / 100Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 4536
- Market size
- $71K/yr112K searches / yr
- 90-day growth
- +23.7%search demand this quarter
- Competition
- 58%top-5 click share · 3 brands · 26 sellers
Flapen Score
Surf Watch against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Surf Watch is stronger. Inside it, weaker.
Market
The Surf Watch market on Amazon at a glance
Shoppers on Amazon United States searched for Surf Watch 112K times last year and spent an estimated $71K. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- +23.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $71Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- casio w800h27K searches a year
02 · Price
A sale here is worth $41.97.
Listings sell for $41.97 on average, from $17.37 to $161.64. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $41.97 that is $0 to $4K a year per listing.
- Average price
- $41.97inside the $15 to $100 sweet spot
- Price range
- $17.37–$161.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #579 within Watches. It carries 19,254 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #579in Watches
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 19,254per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Surf Watch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Casio - Mens Digital Sport Watch (AE1500WH-1AV)
- Price
- $25.90
- Rating
- 4.6/5
- Reviews
- 23,719
- Age
- 5y ago

Casio W800HG Series | Mens Digital Watch | Blue | 100 Meter Water Resistance | Multi Function Alarm | 100 SEC Stopwatch | Auto Calendar | Countdown Timer | LED Light | Dual Time| 10 Year Battery
- Price
- $30.78
- Rating
- 4.6/5
- Reviews
- 25,284
- Age
- 2y ago

Casio Casual Watch AE-1500WH-5AVCF
- Price
- $29.38
- Rating
- 4.6/5
- Reviews
- 23,719
- Age
- 5y ago

Casio W800H Series | Unisex Digital Watch | Black | 100 Meter Water Resistance | LED Backlight | 1/100 SEC Stopwatch | Dual Time | Multi-Function Alarm | Full Auto Calendar | 10 Year Battery
- Price
- $27.64
- Rating
- 4.6/5
- Reviews
- 25,284
- Age
- 6y ago

Casio Illuminator 10-Year Battery Mens Watch AE1500WH-8BV
- Price
- $28.08
- Rating
- 4.6/5
- Reviews
- 23,719
- Age
- 5y ago
Trending
estimated 90-day click momentum
Casio Illuminator 10-Year Battery Extra Long Strap 100 M Water Resistance 5-Alarm w/Countdown Timer Mens Digital Watch Green AE-1500WHX-3AVCF
- Price
- $27.80
- Rating
- 4.6/5
- Reviews
- 23,719
- Age
- 4y ago

NIXON Heat A1320 - Digital Watch for Men and Women - 100M Water Resistant Exercise Workout - Custom 38 mm LCD Display 20mm PU Band
- Price
- $161.64
- Rating
- 3.6/5
- Reviews
- 269
- Age
- 5y ago

Casio Illuminator 10-Year Battery LED Back Light 5-Alarm Chronograph Digital Watch AE1500WH-8B2V
- Price
- $26.79
- Rating
- 4.6/5
- Reviews
- 23,719
- Age
- 3y ago

NIXON Heat A1320 - Digital Watch for Men and Women - 100M Water Resistant Exercise Workout - Custom 38 mm LCD Display 20mm PU Band
- Price
- $118.44
- Rating
- 3.6/5
- Reviews
- 269
- Age
- 4y ago

Casio Casual Watch AE-1500WH-5AVCF
- Price
- $29.38
- Rating
- 4.6/5
- Reviews
- 23,719
- Age
- 5y ago
Newest
by launch date
NORTH EDGE Mens Womens Digital Watch Unisex Water Resistant TPU Strap Lightweight Regular Time Keeping (HR Min SEC PM Date Day) Countdown LED Light Daily Alarm Snooze (White and Blue)
- Price
- $17.37
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 1y ago

Casio WS-1700H Series | Illuminator Tide Graph Moon Phase | Mens Digital Watch | Black | 100M WR | Resin Band | Dual Time | Countdown Timer | Multi Alarms | Auto Calendar | LED Backlight | 10 Yr Batt
- Price
- $39.14
- Rating
- 4.6/5
- Reviews
- 583
- Age
- 2y ago

Casio W800HG Series | Mens Digital Watch | Blue | 100 Meter Water Resistance | Multi Function Alarm | 100 SEC Stopwatch | Auto Calendar | Countdown Timer | LED Light | Dual Time| 10 Year Battery
- Price
- $30.78
- Rating
- 4.6/5
- Reviews
- 25,284
- Age
- 2y ago

Casio W800HG Series | Mens Digital Watch | Beige | 100 Meter Water Resistance | Multi Function Alarm | 100 SEC Stopwatch | Auto Calendar | Countdown Timer | LED Light | Dual Time| 10 Year Battery
- Price
- $31.14
- Rating
- 4.6/5
- Reviews
- 25,284
- Age
- 2y ago

Casio Illuminator 10-Year Battery LED Back Light 5-Alarm Chronograph Digital Watch AE1500WH-8B2V
- Price
- $26.79
- Rating
- 4.6/5
- Reviews
- 23,719
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
26
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
0%
- Casio90%
- NIXON9%
- NORTH EDGE1%
Demand
Surf Watch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.1×
Search terms
Top Surf Watch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- casio w800h27K/yr
- surf watch30K/yr
- casio w80016K/yr
- casio w-800h7K/yr
- w800h7K/yr
- surf watches for men11K/yr
- surfing watch5K/yr
- surf watches4K/yr
- casio w800hg4K/yr
Reviews and returns
What reviews say buyers love and hate about Surf Watch
We read the reviews and the return reasons for every product selling here.
“But it just too small for my wrist”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surf Watch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









