Surf Hat

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

+60.9%

Conversion, latest week

1.3%

Market size, estimated

$69Ka year

Peak month

July3.1× the quietest month

Top search term

surf hat73K searches a year

Listings sell for $25.36 on average, from $9.96 to $40.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.36 that is $0 to $3K a year per listing.

Average price

$25.36inside the $15 to $100 sweet spot

Price range

$9.96–$40.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.9%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #2,392 within Baseball Caps. It carries 1,638 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

89%

Out of stock, average day

12.2%

Average rank

#2,392in Baseball Caps

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,638per listing

Listings tracked

64

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months