superman hat
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible67.44avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$24.74avg listing price — sweet spot $15–$100
Price range
Great$11.10–$47.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Growth
Good+31.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 81K searches
According to Flapen's Amazon United States niche tracking, superman hat is a $23K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
superman hat market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $31K–$37K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #14,912
- Page quality
- 0%
- Prime
- 66%
- Sponsored
- 80%
- Out of stock
- 7.7%
- Avg brand age
- 49 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
10
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
38%
Top 20: 78%
Open market
4%
- Concept One39%
- New Era17%
- ABG Accessories14%
- DC Comics11%
- Bioworld10%
- Popfunk6%
- Open — no brand owns it (3 brands, 4%)
Demand
Weekly Amazon search volume, last 50 weeks — +31.5% search growth over the last 90 days.Top superman hat search terms
- superman hat48K/yr
- superman hats for men15K/yr
- superman cap9K/yr
- superman hats6K/yr
- superman 2025 hat2K/yr
Top superman hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DC Comics Superman Baseball Cap Adult Adjustable Snapback Hat with Flat Brim for Men and Women Blue One Size
Concept One$23.024.4★99 rev
DC Comics Superman Baseball Cap Adult Adjustable Snapback Hat with Flat Brim for Men and Women Black One Size
Concept One$22.684.4★99 rev
Superman Classic Chest Logo Adjustable Baseball Hat
DC Comics$22.134.4★95 rev
ABG Accessories Superman Hats for Men Baseball Cap Cute Trendy Hat for Women Baseball Caps Lightweight Adjustable Caps for Men Women Teens and Kids Black
ABG Accessories$14.704.5★94 rev
DC Comics Superman Baseball Cap Adult Adjustable Snapback Hat with Flat Brim for Men and Women Embroidered Logo Navy One Size
Concept One$24.434.7★11 rev
Newest
by launch date
Nickelodeon DC Comics Warner Bros Octonauts Reeses Harry Potter Toddler Baseball Cap Boys Toddler hat Girls Kids Cap
ABG Accessories$14.7533 rev
Superman Classic S Shield Adult Baseball Cap
Bioworld$17.1911 rev
Bioworld Superman 3D Embroidered Logo Navy Trucker Hat
Bioworld$18.547 rev
Bioworld Superman Rubber Badge Logo Blue Structured Baseball Cap
Bioworld$17.655 rev
ABG Accessories Superman Hats for Men Baseball Cap Cute Trendy Hat for Women Baseball Caps Lightweight Adjustable Caps for Men Women Teens and Kids Black
ABG Accessories$14.7094 rev
Trending
90-day click momentumNickelodeon DC Comics Warner Bros Octonauts Reeses Harry Potter Toddler Baseball Cap Boys Toddler hat Girls Kids Cap
ABG Accessories$14.754.6★
ABG Accessories Superman Hats for Men Baseball Cap Cute Trendy Hat for Women Baseball Caps Lightweight Adjustable Caps for Men Women Teens and Kids Navy with Leather Patch
ABG Accessories$15.574.5★
New Era Superman Logo (2025 Movie) 39Thirty Fitted Hat (US Alpha Small Medium Blue)
New Era$45.990.0★
DC Comics Superman Baseball Cap Kids Adjustable Snapback Hat with Curved Brim for Boys Navy One Size
Concept One$11.104.7★
New Era Superman (2025 Movie) Logo Black on Black 39Thirty Fitted Hat (US Alpha Large X-Large Black)
New Era$39.605.0★
What buyers say about superman hat
What buyers praise and complain about, mined from review topics.What buyers love
“Nice hat, perfect high quality”
“Perfect fit”
“As advertised”
“Perfect gift”
“Great hat for Outdoor work”
“I love the way it was designed”
“Nice material”
“Good value”
“It is adjustable”
What buyers complain about
“Has no straps or buckles to tighten for a snug fit”
“Overpriced”
Top return reasons
Common questions
- Is superman hat profitable to sell on Amazon United States?
- The niche generates $23K/yr across 41 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +31.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the superman hat niche?
- 9 brands and 10 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in superman hat?
- Top complaints mined from reviews: Strap/String Quality, Value For Money. The return rate is 2.0%.
- What does it cost to enter the superman hat niche?
- Listings span $11.10–$47.76; the average listing price is $24.74 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.