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Superhero Shirts for Boys

Fail

The top 5 brands take 97% of clicks, so Superhero Shirts for Boys is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$58K/yr366K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
23%top-5 click share · 10 brands · 21 sellers

Flapen Score

Superhero Shirts for Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Superhero Shirts for Boys is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superhero Shirts for Boys market on Amazon at a glance

Shoppers on Amazon United States searched for Superhero Shirts for Boys 366K times last year and spent an estimated $58K. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
366K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
0.9%
Market size, estimated
$58Ka year
Top search term
avengers shirt33K searches a year

02 · Price

A sale here is worth $18.29.

Listings sell for $18.29 on average, from $7.06 to $41.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.29 that is $0 to $2K a year per listing.

Average price
$18.29inside the $15 to $100 sweet spot
Price range
$7.06–$41.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #16,090 within Clothing. It carries 617 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
99%
Out of stock, average day
2.9%
Average rank
#16,090in Clothing
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
617per listing
Listings tracked
108

04 · Newcomers

5 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Superhero Shirts for Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

10 rising

Sellers

21

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

23%

Top 20: 49%

Open market

2%

  • Brand 173%
  • Brand 212%
  • Brand 38%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (4 brands, 2%)

Demand

Superhero Shirts for Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '25Spike '26DecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.9× · 7 of 12 months tracked

Search terms

Top Superhero Shirts for Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avengers shirt33K/yr
  • marvel shirts for women40K/yr
  • marvel t shirts for men30K/yr
  • marvel tshirt24K/yr
  • mens marvel t shirts20K/yr
  • super hero shirts for boys23K/yr
  • superhero shirts for boys21K/yr
  • marvel tshirt men38K/yr
  • womens marvel shirt14K/yr
  • marvel t shirts15K/yr

Reviews and returns

What reviews say buyers love and hate about Superhero Shirts for Boys

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
37%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Size was too small”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Superhero Shirts for Boys questions

Answered from the same tracked data.