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Superhero Capes for Adults

Fail

The top 5 brands take 96% of clicks, so Superhero Capes for Adults is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$90K/yr111K searches / yr
90-day growth
+40.2%search demand this quarter
Competition
75%top-5 click share · 6 brands · 8 sellers

Flapen Score

Superhero Capes for Adults against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Superhero Capes for Adults is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superhero Capes for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Superhero Capes for Adults 111K times last year and spent an estimated $90K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+40.2%
Conversion, latest week
4.3%
Market size, estimated
$90Ka year
Peak month
October6.9× the quietest month
Top search term
superhero capes for adults26K searches a year

02 · Price

A sale here is worth $18.70.

Listings sell for $18.70 on average, from $8.03 to $42.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.70 that is $2K to $5K a year per listing.

Average price
$18.70inside the $15 to $100 sweet spot
Price range
$8.03–$42.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #176 within Accessory Sets. It carries 543 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#176in Accessory Sets
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
543per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Superhero Capes for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 214%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Superhero Capes for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 6.9×

Search terms

Top Superhero Capes for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superhero capes for adults26K/yr
  • super hero capes for adults18K/yr
  • capes for adults15K/yr
  • adult superhero cape12K/yr
  • adult cape13K/yr
  • hero cape5K/yr
  • adult capes5K/yr
  • captain america cape6K/yr
  • superhero cape adult4K/yr
  • adult capes superhero4K/yr

Reviews and returns

What reviews say buyers love and hate about Superhero Capes for Adults

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
31%of negative reviews mention “Material Quality”
5.0%of orders come back
“Cheap material”
A buyer, on “Material Quality”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Superhero Capes for Adults questions

Answered from the same tracked data.