superhero capes
Worth a lookShows a sweet-spot price point ($19.37 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Great$19.37avg listing price — sweet spot $15–$100
Price range
Great$7.18–$41.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good754.9avg incumbent reviews — the moat a new listing must climb
Market size
Good$502K$502K/yr · 637K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, superhero capes is a $502K/yr Amazon United States market (637K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
superhero capes market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $484K–$581K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.0%
- Avg brand age
- 47 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
21
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
42%
Top 20: 82%
Open market
19%
- Bosvin31%
- ADJOY12%
- KARAZZO11%
- iROLEWIN9%
- KUBUSFLY8%
- InPoTo8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.9×
Top superhero capes search terms
- super hero capes75K/yr
- superhero capes for kids111K/yr
- superhero cape65K/yr
- kids cape55K/yr
- capes for kids47K/yr
- super hero cape38K/yr
- superhero capes34K/yr
- super hero capes kids46K/yr
- toddler cape32K/yr
- kids capes22K/yr
Top superhero capes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adult Superhero Cape & Mask Set - Double-Sided Black & Red Super Hero Capes and Masks for Men Women Dress-Up Parties
Bosvin$9.864.3★588 rev
Adult Superhero Cape & Mask Set - Double-Sided Red & Yellow Super Hero Capes and Masks for Men Women Dress-Up Parties
Bosvin$9.854.3★588 rev
InPoTo Superhero Capes for Kids Heroes Capes and Masks Fit for 4-12years old boy and girls Dress Up(4sets)
InPoTo$14.254.7★793 rev
KARAZZO Kids Capes Set and Wristbands Boys Girls Costumes for Halloween Christmas Cosplay Dress Up (8-PACK CAPES SET)
KARAZZO$29.504.7★1,602 rev
Double-Sided Superhero Capes and Mask for Kids - Blue Super Hero Cape Perfect for Christmas Halloween Cosplay and Birthday Parties (Blue)
Bosvin$8.974.6★996 rev
Newest
by launch date
KUBUSFLY Superhero Capes for Kids 8 Pack Halloween Costumes with Capes Masks Dress Up Set for Cosplay Party Birthday Halloween Christmas Gifts Toys for Boys Girls Kids Toddler 3 4 5 6 7+
KUBUSFLY$16.55125 rev
AnRuk Superhero Capes for Kids Hero Caps and Masks for 4-12 Year Old Boys and Girls Cartoon Dress Up for Holiday Halloween Costumes Party Supplies Christmas and Brithday Gifts
AnRuk$14.13109 rev
KARAZZO Kids Capes and Masks Boys Girls Costumes for Halloween Christmas Cosplay Dress Up (Red+Pink)
KARAZZO$9.83399 rev
KARAZZO Kids Capes and Masks Boys Girls Costumes for Halloween Christmas Cosplay Dress Up(Red+Blue)
KARAZZO$9.81399 rev
InPoTo Superhero Capes for Kids Heroes Capes and Masks Fit for 4-12years old boy and girls Dress Up -Double-Sided (1set)
InPoTo$9.14793 rev
Trending
90-day click momentumAdult Superhero Cape & Mask Set - Double-Sided Black & Red Super Hero Capes and Masks for Men Women Dress-Up Parties
Bosvin$9.864.3★
Adult Superhero Cape & Mask Set - Double-Sided Red & Yellow Super Hero Capes and Masks for Men Women Dress-Up Parties
Bosvin$9.854.3★
KARAZZO Kids Capes Set and Wristbands Boys Girls Costumes for Halloween Christmas Cosplay Dress Up (4-PACK CAPES SET)
KARAZZO$14.904.7★
InPoTo Superhero Capes for Kids Heroes Capes and Masks Fit for 4-12years old boy and girls Dress Up(4sets)
InPoTo$14.254.7★
KARAZZO Kids Capes and Masks Boys Girls Costumes for Halloween Christmas Cosplay Dress Up(Red+Blue)
KARAZZO$9.814.6★
What buyers say about superhero capes
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, easy for kids to put on and they LOVE them”
“Fun costume”
“Good for the price”
“Soft material”
“the length fit really well”
“Bright colors”
“Awesome gift”
“very durable”
“easy to put on”
“Better then expected”
What buyers complain about
“Cheap quality”
“Rips and breaks easily”
“Masks are tiny”
“the quality of the button is cheap”
“Masks are also very cheap material”
“These ones feel flimsier”
“Not sure how the sticky star would hold up after washing”
“absolutely awkward when worn by my son”
“Smelly”
“One of the bracelets came defective”
Top return reasons
Common questions
- Is superhero capes profitable to sell on Amazon United States?
- The niche generates $502K/yr across 39 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the superhero capes niche?
- 15 brands and 21 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in superhero capes?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.8%.
- When does demand for superhero capes peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 6.9× the quietest.
- What does it cost to enter the superhero capes niche?
- Listings span $7.18–$41.80; the average listing price is $19.37 (sweet spot $15–$100). The average incumbent carries 755 reviews — the moat a new listing must climb.