Superhero Capes

Shoppers searched for this 637K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $502K a year.

Searches, last 12 months

637K

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

4.1%

Market size, estimated

$502Ka year

Peak month

October6.9× the quietest month

Top search term

super hero capes75K searches a year

Listings sell for $19.37 on average, from $7.18 to $41.80. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $19.37 that is $5K to $10K a year per listing.

Average price

$19.37inside the $15 to $100 sweet spot

Price range

$7.18–$41.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

2.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #162 within Boys. It carries 755 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#162in Boys

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

755per listing

Listings tracked

39

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months