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Super Kitties Costume

Fail

The top 5 brands take 95% of clicks, so Super Kitties Costume is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$148K/yr467K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
44%top-5 click share · 9 brands · 64 sellers

Flapen Score

Super Kitties Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Super Kitties Costume is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Kitties Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Super Kitties Costume 467K times last year and spent an estimated $148K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
467K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
1.6%
Market size, estimated
$148Ka year
Peak month
December20.2× the quietest month
Top search term
super kitty costume148K searches a year

02 · Price

A sale here is worth $19.73.

Listings sell for $19.73 on average, from $10.30 to $41.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.73 that is $2K to $5K a year per listing.

Average price
$19.73inside the $15 to $100 sweet spot
Price range
$10.30–$41.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #647 within Girls. It carries 607 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
97%
Out of stock, average day
4.8%
Average rank
#647in Girls
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
607per listing
Listings tracked
39

04 · Newcomers

3 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Super Kitties Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

64

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

44%

Top 20: 77%

Open market

4%

  • Brand 147%
  • Brand 223%
  • Brand 320%
  • Brand 43%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (3 brands, 4%)

Demand

Super Kitties Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.2×

Search terms

Top Super Kitties Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • super kitty costume148K/yr
  • super kitties costume78K/yr
  • super kitties dress14K/yr
  • super kitties shirt15K/yr
  • bitsy super kitty costume58K/yr
  • superkitties costume32K/yr
  • super kitty dress10K/yr
  • super kitty pajamas17K/yr
  • superkitties shirt7K/yr
  • super kitty shirt6K/yr

Reviews and returns

What reviews say buyers love and hate about Super Kitties Costume

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Thickness”
2.6%of orders come back
“Super thin”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Super Kitties Costume questions

Answered from the same tracked data.