Is super hero costumes for girls profitable to sell on Amazon United States?

The niche generates $106K/yr across 93 tracked products. 10 of 27 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (46/100).

How competitive is the super hero costumes for girls niche?

24 brands and 60 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in super hero costumes for girls?

Top complaints mined from reviews: Size-Overall, Product Condition, Quality-Overall. The return rate is 6.4% — above our launch gate.

When does demand for super hero costumes for girls peak?

Demand peaks in Sep–Oct; the busiest month runs 10.1× the quietest.

What does it cost to enter the super hero costumes for girls niche?

Listings span $8.86–$39.92; the average listing price is $22.38 (sweet spot $15–$100). The average incumbent carries 982 reviews — the moat a new listing must climb.

super hero costumes for girls

Skip it

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$22.38

avg listing price — sweet spot $15–$100

Price range

Great$8.86–$39.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Review moat

Good981.62

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$106K

$106K/yr · 393K searches

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, super hero costumes for girls is a $106K/yr Amazon United States market (393K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

super hero costumes for girls market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $112K–$134K; units × avg price
Conversion rate: 1.2%
Avg BSR: #1,775
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 2.8%
Avg brand age: 34 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

21%

Top 20: 53%

Open market

28%

Rubies20%
DC Comics18%
iROLEWIN13%
Marvel10%
Ruikajia6%
Disney5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 10.1×

Open Trend

Top super hero costumes for girls search terms

super hero costumes for girls88K/yr -37.0%1.8% conv.
superhero costumes for girls54K/yr -14.5%1.2% conv.
girl superhero costumes37K/yr -13.2%1.5% conv.
girls superhero costumes42K/yr -27.2%1.4% conv.
super girl costume for girls35K/yr +38.8%1.2% conv.
disfraz de super heroes para nias19K/yr +32.3%0.5% conv.
toddler girl superhero outfit6K/yr +135.5%0.5% conv.
girls superhero outfit9K/yr +48.1%1.3% conv.
traje de super heroes para nia8K/yr +47.9%0.6% conv.
superhero outfits for girls7K/yr +29.3%1.3% conv.

All search terms

Top super hero costumes for girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rubies at Party City DC Comics Superheroes: Supergirl Costume Dress for Kids Girls Small

Rubies$28.374.4★1,040 rev

Marvel Spider-Man Toddler Girls T-Shirt Tulle Mesh Skirt and Scrunchie 3 Piece Outfit Set White/Pink 4T

Marvel$28.314.8★293 rev

DC Comics Justice League Supergirl Little Girls Tutu Pleated Tulle Dress Logo Turquoise/Red 4

DC Comics$20.255.0★3 rev

iROLEWIN Superhero-Capes for Kids Superhero-Costumes for Girls Toddler Princess Dress-Up Big-Sister-Gifts Christmas Party Toy

iROLEWIN$17.454.6★404 rev

KARAZZO Kids Capes Set and Wristbands Boys Girls Costumes for Halloween Christmas Cosplay Dress Up (4-PACK CAPES SET)

KARAZZO$14.904.7★1,602 rev

Newest

by launch date

DC Comics Justice League Little Girls Boxy Graphic Jersey Tee and French Terry Elastic Waist Skirt Outfit with Foil Supergirl Pink Wash 7-8

DC Comics$20.993 rev

8mo ago

DC Comics Justice League Little Girls Boxy Graphic Jersey Tee and French Terry Elastic Waist Skirt Outfit with Foil Supergirl Pink Wash 5

DC Comics$22.563 rev

8mo ago

DC Comics Justice League Supergirl Little Girls Tutu Pleated Tulle Dress Logo Turquoise/Red 4

DC Comics$20.253 rev

9mo ago

DC Comics Justice League Supergirl Little Girls Tutu Pleated Tulle Dress Logo Turquoise/Red 5

DC Comics$19.843 rev

10mo ago

DC Comics Justice League Supergirl Little Girls Tutu Pleated Tulle Dress Logo Turquoise/Red 6

DC Comics$19.463 rev

10mo ago

What buyers say about super hero costumes for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“True to size”

Quality-Overall17%

“It feels well made”

Value For Money11%

“Worth the money”

Fun/Entertainment Experience7%

“Super Fun”

Comfort-Overall7%

“Comfortable”

Durability5%

“It's durable and comfortable”

Material Quality5%

“Great material”

Soft Feel4%

“The fabric is soft”

Design-Overall3%

“the overall construction are vibrant”

Advertised Vs Actual Product3%

“Exactly as pictured”

What buyers complain about

Size-Overall29%

“the pants were a little short on him”

Product Condition11%

“Super used costume”

Quality-Overall9%

“Cheap quality”

Material Quality7%

“Runs small & very cheap material”

Durability6%

“Tore 2nd wear”

Gifting Purpose4%

“very disappointed was a present for 9 year old”

Upholstery/Fabric Quality4%

“Not what I was expecting the fabric is not good quality”

Defective Material/Parts3%

“One of the bracelets came defective”

Value For Money2%

“its not worth the money”

Thickness1%

“Super thin”

Top return reasons

Size-Overall70%

Material Quality4%

Length3%

Quality-Overall3%

Advertised Vs Actual Product3%

Product Condition2%