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Super Hero Costumes for Girls

Fail

Buyers convert on only 1.2% of searches, so Super Hero Costumes for Girls is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$106K/yr393K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
21%top-5 click share · 24 brands · 60 sellers

Flapen Score

Super Hero Costumes for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Super Hero Costumes for Girls is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Hero Costumes for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Super Hero Costumes for Girls 393K times last year and spent an estimated $106K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
1.2%
Market size, estimated
$106Ka year
Peak month
October10.1× the quietest month
Top search term
super hero costumes for girls88K searches a year

02 · Price

A sale here is worth $22.38.

Listings sell for $22.38 on average, from $8.86 to $39.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $22.38 that is $0 to $2K a year per listing.

Average price
$22.38inside the $15 to $100 sweet spot
Price range
$8.86–$39.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,775 within Girls. It carries 982 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#1,775in Girls
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
982per listing
Listings tracked
93

04 · Newcomers

10 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
10Amazon's first-year sales bar
Average brand age
34 months

Products

Top Super Hero Costumes for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

60

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

21%

Top 20: 53%

Open market

28%

  • Brand 120%
  • Brand 218%
  • Brand 313%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Super Hero Costumes for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 10.1×

Search terms

Top Super Hero Costumes for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • super hero costumes for girls88K/yr
  • superhero costumes for girls54K/yr
  • girl superhero costumes37K/yr
  • girls superhero costumes42K/yr
  • super girl costume for girls35K/yr
  • disfraz de super heroes para nias19K/yr
  • toddler girl superhero outfit6K/yr
  • girls superhero outfit9K/yr
  • traje de super heroes para nia8K/yr
  • superhero outfits for girls7K/yr

Reviews and returns

What reviews say buyers love and hate about Super Hero Costumes for Girls

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
6.4%of orders come back
“the pants were a little short on him”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Super Hero Costumes for Girls questions

Answered from the same tracked data.