Sunshade Hats for Women

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +223.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months

92K

Growth, 90 days vs prior 90

+223.0%

Conversion, latest week

1.2%

Market size, estimated

$42Ka year

Peak month

July14.8× the quietest month

Top search term

hemlock straw hat21K searches a year

Listings sell for $38.26 on average, from $15.81 to $159.87. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.26 that is $0 to $4K a year per listing.

Average price

$38.26inside the $15 to $100 sweet spot

Price range

$15.81–$159.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #449 within Sun Hats. It carries 1,318 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

76%

Out of stock, average day

9.3%

Average rank

#449in Sun Hats

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,318per listing

Listings tracked

58

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

55 months