Is sunglasses with strap profitable to sell on Amazon United States?

The niche generates $380K/yr across 44 tracked products. 90-day search growth is +82.7%. Flapen's verdict: Worth a look (60/100).

How competitive is the sunglasses with strap niche?

11 brands and 39 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in sunglasses with strap?

Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 1.6%.

When does demand for sunglasses with strap peak?

Demand peaks in May–Jun–Sep–Oct; the busiest month runs 4.8× the quietest.

What does it cost to enter the sunglasses with strap niche?

Listings span $7.04–$24.06; the average listing price is $11.69 (sweet spot $15–$100). The average incumbent carries 6,477 reviews — the moat a new listing must climb.

sunglasses with strap

Worth a look

Shows demand growing +82.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Great+82.7%

90-day search growth — must beat 0% to launch

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$380K

$380K/yr · 521K searches

Price range

Good$7.04–$24.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.69

avg listing price — sweet spot $15–$100

Review moat

Bad6,476.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sunglasses with strap is a $380K/yr Amazon United States market (521K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Sep–Oct. Verdict: Worth a look — 60/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

sunglasses with strap market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: $468K–$585K; units × avg price
Conversion rate: 6.2%
Avg BSR: #528
Page quality: 0%
Prime: 98%
Sponsored: 75%
Out of stock: 4.2%
Avg brand age: 54 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

Pilotfish33%
Chums31%
Croakies13%
Costa Del Mar12%
Frienda4%
Buyisgle3%
Open — no brand owns it (5 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +82.7% search growth over the last 90 days.

Peak months: May, Jun, Sep, Oct · busiest ÷ quietest = 4.8×

Open Trend

Top sunglasses with strap search terms

croakies138K/yr +104.6%4.4% conv.
chums sunglass strap103K/yr +104.7%5.1% conv.
croakies glasses strap for men99K/yr +65.9%5.2% conv.
croakies glasses strap women34K/yr +75.3%3.8% conv.
croakies glasses strap16K/yr +124.4%4.2% conv.
chums glasses strap30K/yr +14.9%5.2% conv.
croakies for sunglasses26K/yr +22.8%4.2% conv.
pilotfish glasses strap13K/yr +70.5%3.5% conv.
sunglass croakies7K/yr +167.2%5.4% conv.
croakies for glasses8K/yr +36.9%2.3% conv.

All search terms

Top sunglasses with strap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Costa C-Line Retainer Black 20in

Costa Del Mar$10.054.6★8,316 rev

Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (16 Inch Tactical Black)

Pilotfish$11.284.4★17,896 rev

Chums Neoprene Classic Eyewear Retainer - Durable Floating Sunglasses Sport Strap (Black) One Size 12128100

Chums$7.914.4★2,615 rev

Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (14 Inch Tactical Black)

Pilotfish$11.184.4★17,896 rev

Chums Orbiter Eyewear Retainer - Lightweight Stainless Steel Cable Sunglasses Strap for Men & Women (Black)

Chums$10.574.5★1,257 rev

Newest

by launch date

Buyisgle Eye Glasses Holder Strap - Sunglasses Straps Cords for Men Women Kids - Eyeglass Holders Around Neck - Eyewear String Lanyard Retainer - 2 PCSBlack

Buyisgle$8.883,986 rev

2y ago

Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (14 Inch Blaze Orange)

Pilotfish$11.1517,896 rev

3y ago

Chums Slim Retainer - Adjustable Eyewear Keeper - Thin Silicone Safety Eyewear Retainer for Women & Men (Black)

Chums$9.431,165 rev

4y ago

Frienda 10 Pieces Neoprene Sunglasses Floating Straps Eyewear Retainer Durable Floating Glasses Straps Soft Eyewear Holders Around Neck for Men Women Running Activities(40 cm Classic)

Frienda$9.61895 rev

5y ago

Pilotfish Leather Sunglasses Strap - Glasses Retainer Cord for Men or Women Secure Chain Eyeglass or Sunglass Holder (Pelican)

Pilotfish$9.95332 rev

5y ago

What buyers say about sunglasses with strap

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good Quality, Secure strap for Glasses”

Size-Overall14%

“Secure fit”

Advertised Vs Actual Product11%

“As shown in picture”

Value For Money8%

“Very affordable”

Comfort-Overall6%

“Incredibly comfortable”

Adjustability/Rotatability/Reclining6%

“Good adjustable length of”

Ease Of Use4%

“They make my life so much simpler”

Grip4%

“doesn't fall off”

Strength3%

“Excellent holder”

Durability2%

“They don't break”

What buyers complain about

Size-Overall39%

“to short”

Durability12%

“Break easily”

Ease Of Use7%

“Uncomfortable”

Quality-Overall6%

“Disappointing quality control”

Comfort-Overall5%

“not comfy”

Value For Money3%

“Over priced for what it is”

Functionality-Overall3%

“Did not work”

Grip3%

“after a while they start slipping around”

Thickness2%

“Too thick at the ear”

Stiffness2%

“the cable is a little too stiff”

Top return reasons

Size-Overall58%

Advertised Vs Actual Product8%

Length4%

Strap/String Quality4%

Functionality-Overall3%

Comfort-Overall3%

Material Quality2%

Defective Material/Parts2%

Color2%

Adjustability/Rotatability/Reclining2%

Common questions

Is sunglasses with strap profitable to sell on Amazon United States?: The niche generates $380K/yr across 44 tracked products. 90-day search growth is +82.7%. Flapen's verdict: Worth a look (60/100).
How competitive is the sunglasses with strap niche?: 11 brands and 39 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in sunglasses with strap?: Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 1.6%.
When does demand for sunglasses with strap peak?: Demand peaks in May–Jun–Sep–Oct; the busiest month runs 4.8× the quietest.
What does it cost to enter the sunglasses with strap niche?: Listings span $7.04–$24.06; the average listing price is $11.69 (sweet spot $15–$100). The average incumbent carries 6,477 reviews — the moat a new listing must climb.