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Sunglasses Set

Maybe

The top 5 brands take only 45% of clicks. But shoppers spend only $87K a year here, so Sunglasses Set is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$87K/yr175K searches / yr
90-day growth
+54.7%search demand this quarter
Competition
30%top-5 click share · 44 brands · 47 sellers

Flapen Score

Sunglasses Set against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sunglasses Set is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunglasses Set market on Amazon at a glance

Shoppers on Amazon United States searched for Sunglasses Set 175K times last year and spent an estimated $87K. The top 5 brands take 45% of clicks. Demand peaks in Mar–Apr–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
+54.7%
Conversion, latest week
3.5%
Market size, estimated
$87Ka year
Peak month
July2.5× the quietest month
Top search term
sunglasses set27K searches a year

02 · Price

A sale here is worth $13.92.

Listings sell for $13.92 on average, from $7.25 to $32.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.92 that is $0 to $1K a year per listing.

Average price
$13.92under the $15 to $100 sweet spot
Price range
$7.25–$32.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,759 within Sunglasses & Eyewear Accessories. It carries 2,655 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#1,759in Sunglasses & Eyewear Accessories
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,655per listing
Listings tracked
72

04 · Newcomers

Amazon counts 5 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sunglasses Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$3K$5K$8K$10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

47

Top-5 brand share

45%

Top 20: 81%

Top-5 click share

30%

Top 20: 59%

Open market

51%

  • KUGUAOK14%
  • KALIYADI10%
  • YMRFW9%
  • konqkin8%
  • QALLY5%
  • ENSARJOE4%

Demand

Sunglasses Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Sunglasses Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunglasses set27K/yr
  • womens sunglasses pack13K/yr
  • sunglasses 3 pack14K/yr
  • sunglasses womens pack14K/yr
  • pack of sunglasses for women10K/yr
  • 3 pack sunglasses11K/yr
  • sunglasses pack womens10K/yr
  • sunglasses variety pack9K/yr
  • 3 pack sunglasses for women7K/yr
  • womens sunglasses multipack6K/yr

Reviews and returns

What reviews say buyers love and hate about Sunglasses Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%0.00

Not well made

Poor quality

Feels somewhat low quality

Size-Overall20%−0.14

Kinda small

poor fit

To big

Durability10%−0.08

Easy to break

Broke the first day

Broke after one use

Strength5%−0.04

not very strong

Flimsy

kind of flimsy

Color4%+0.06

I wish it was darker

Wish they were a lil darker

I found the black ones to be very dark

Love

Value For Money29%+2.96

Cheap price

Great buy

great buy for the money

Quality-Overall21%0.00

Great quality product exactly as described

AMAZING QUALITY

Solid quality

Size-Overall10%−0.14

fits as expected

not too tight

Fit is good

Comfort-Overall7%+0.62

Comfortable and cute

Comfortable to wear

ware very comfortable

Shape/Style7%+0.48

I love the shape

Very flattering

Cute style

Return

3.2% Return rate 84% Fixable by listing

Size-Overall60%██████

Kinda small

poor fit

To big

Shape/Style13%▇███▇▇

The shape is different

Just ok. I dont love the shape of these

Not my style

Quality-Overall6%▇█▇▇▇▇

Not well made

Poor quality

Feels somewhat low quality

Advertised Vs Actual Product5%▇█████

Not as pictured

This is not as described

total false advertising

Width3%▆▆▆▆██

FAQ

Common Sunglasses Set questions

Answered from the same tracked data.